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Segmenting Your Subscribers

September 9, 2011

The smart segmentation of your database is the practice of making your email messages more targeted to individuals by dividing your subscribers into groups of people with similar likes. Across your email marketing campaigns  you will find that there are people with many different interests… Read more..

Posted by Rebecca McCormick

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Planning your Christmas Emailing Strategy

September 5, 2011

Unlike your last minute Christmas shopping; successful Christmas email marketing campaigns cannot be put off. Whether you work in B2B or B2C, planning for your Christmas email marketing campaigns is something you need to start now! This article provides some tips to maximise the success… Read more..

Posted by Jenni Malley

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Testing, Testing, Testing

September 2, 2011

We all know that testing can help improve our marketing campaigns. However, sometimes it's hard to know where to start and so in this article, we take a look at a few of the top tests you should be running in your email marketing campaigns.  Before… Read more..

Posted by Rebecca McCormick

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HP crashes the party

September 1, 2011

When I wrote before about changes in the mobile landscape and their effects on once-great Nokia I talked briefly about Google's Android devices, but I didn't mention what is set to become the second best selling mobile device ever; and you've probably not heard of… Read more..

Posted by Tom Chiverton

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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