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Help with background images in emails

July 21, 2011

With the introduction of Outlook 2007 some years ago, most designers stopped using background images as Outlook 2007 didn’t support them using the conventional method.  Using the code below is a way of making sure your background images are viewed in almost 90% of email… Read more..

Posted by Joel Jarman
Tip of the month


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How did that work out for Nokia then ?

July 21, 2011

Some time ago, I wrote about some of the issues Nokia was facing and as it became clear what their strategy was, how it looked like their tie-up with Microsoft would pan out. Well today we got the answer. Unfortunately it's not good news for… Read more..

Posted by Tom Chiverton
Technology


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Embarassing Clich├ęs: “Touching Base” after The Apprentice Final

July 20, 2011

This year’s series of The Apprentice was compulsive viewing again, but now the series is over, one thing I will definitely not be missing are all the embarrassing cliché’s that kept spilling out of the mouths of the weaker contestants every week!     The King of… Read more..

Posted by Rebecca McCormick
Topical email


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A Rough Guide to Newsletters

July 15, 2011

Email newsletters are very much alive and kicking and an essential element to successful content marketing. For those successfully using email in their strategies, the email newsletter is key to keeping in touch with clients and nurturing leads. In this article we tackle some basic… Read more..

Posted by Jenni Malley
Uncategorized


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Microsite tracking from an email campaign

July 11, 2011

If you have a microsite or website and want to track an email receipients progress through the site when they follow a link to the site from an email, then there are two options. You can use our google analytics integration or our microsite tracking… Read more..

Posted by Simon Hill
New Features


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How to Craft Your Email Copy

July 8, 2011

Writing for your email audience is very different to writing for a printed direct mail piece. There are issues to consider around avoiding spam filters, the use of compelling subject lines to encourage opens and the right design to drive people to your website. Extravision… Read more..

Posted by Rebecca McCormick
Uncategorized


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What is Email Engagement ?

July 5, 2011

In the past an ISP would judge your email reputation on the number of complaints they received via feedback loops. And, in the case of Hotmail, the number of unsubscribes via the automatic unsubscribe link. Its fairly obvious that this isn't an accurate measure of… Read more..

Posted by Simon Hill
Deliverability


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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