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Do you know where your data is ?

June 27, 2011

One of the growing trends today is for 'cloud computing', which is like a managed data center, only more so. Cloud computing offers a number of benefits over running your own computers, but you still need to be careful of a number of things, some… Read more..

Posted by Tom Chiverton

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Email Marketing – It’s NOT a “Blast”!

June 21, 2011

Like many email marketers and bloggers, I really dislike the word "blast"!  So much so, that when I heard it again recently, I felt compelled to put pen to paper, following in the footsteps of many others before me.  Fellow email marketer Scott Cohen writes in… Read more..

Posted by Rebecca McCormick
Topical email

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Cloud computing with Amazon

June 16, 2011

Last week I attended the Amazon Web Services Summit in London. This was basically a conference all about the cloud computing services that Amazon offer. Extravision is always looking at improving its infrastructure and reliability and we see cloud computing as a possible next step… Read more..

Posted by Simon Hill

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How to make sure your emails degrade gracefully

June 8, 2011

We can test our HTML emails in different email clients and in different browser based clients, but we still can’t know exactly how people will have their clients set up. That's why it’s important that you prepare for the fact that some people will have… Read more..

Posted by Joel Jarman
Tip of the month

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Let’s talk about “Mobile”

June 6, 2011

Everywhere you turn, everyone is talking about mobile, with the business world  buzzing about mobile tools, technologies, and channels. But when we say “mobile” what do we really mean?  Are we referring to text messaging, which has remained resistant to advertising and are we including the iPad… Read more..

Posted by Jenni Malley

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Could The Art of Story Telling play a role in B2B marketing?

June 6, 2011

Having recently attending an interesting seminar at the TFM&A event in Manchester, I came away with a signed copy of John Sadowsky's book “Email, Social Marketing and The Art of Story Telling” which as an email marketer, I was really looking forward to.The main thing that… Read more..

Posted by Rebecca McCormick
Social Media

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Keeping your eye on the email mechanics

June 1, 2011

When there is so much focus on customer engagement, list building and email content development; it’s easy to forget that the maintenance of your email marketing mechanics is absolutely fundamental to the success of your campaigns. You probably wouldn’t run your car for more than… Read more..

Posted by Jenni Malley

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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