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“Once you’re in this family, there’s no gettin’ out” – The Tony Soprano Approach to Email Marketing

May 25, 2011

Keeping on top of unsubscribe requests and complaints is essential for successful email marketing. Obvious I know. However, I spoke to a guy recently who proclaimed to be an experienced e-marketer. Despite this, on the subject of unsubscribes he dismissed the importance of monitoring responses… Read more..

Posted by Alastair Campbell
Topical email

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Meeting the Client – Remembering the Basics!

May 20, 2011

In my blog ‘You can’t email a hand shake’ I highlighted the value of meeting your clients face to face. In this article, I take a humorous look at some of the things that can go wrong when you walk into that crucial client meeting and… Read more..

Posted by Paul Latham
Topical email

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My voice is my passport

May 19, 2011

One of the many areas of the internet that is still showing rapid progress and frequent changes is authentication – or user names and passwords to you and me. Many sites now require you to login, either to access basic features (like your email) or… Read more..

Posted by Tom Chiverton

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Is your holiday a complete turn off?

May 16, 2011

I’m off on holiday soon and having the usual panic about what might crop up at work while I am away.  I am also waiting for the inevitable moment at 4pm on your last day in work before you go away, when everyone starts emailing… Read more..

Posted by Jenni Malley
Topical email

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The Modern Day Workplace

May 12, 2011

I remember back to my school days, spending my work experience time in a local law firm. I’m not inclined to give my age away, but admittedly, things were different back then. The digital boom was only just upon us and the day to day… Read more..

Posted by Paul Latham
Topical email

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More about cookies and the new EU regulations

May 10, 2011

Following on from my previous post regarding the new EU law governing cookies the government has now published the regulations which are due to take effect on 26th May 2011. Along with this the ICO have also issued some advice on what is acceptable and what you should… Read more..

Posted by Simon Hill
Topical email

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Why did The Apprentice’s Alex Epstein take centre stage at Business NW exhibition?

May 6, 2011

When I first heard that Alex Epstein (Unemployed Head of Communications) from last year’s The Apprentice, was to be a key note speaker at this year’s Business North West exhibition; the question that immediately sprung to mind, was why? Surely the Manchester business community deserves better… Read more..

Posted by Jenni Malley
Topical email

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A Strategy for Summer

May 3, 2011

Now that the Easter break and all the Bank Holidays are over; it’s a good time to start planning your summer email marketing strategy, as the longer holiday break will soon be here. You may wonder if you should scale down your email campaigns during the… Read more..

Posted by Rebecca McCormick

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Help using Borders in HTML emails

May 3, 2011

Borders created using CSS are unreliable in HTML emails, even when coded inline. Browsers and email clients all have different ways of displaying borders and they may or may not add extra pixels to the overall width of your template, leaving gaps in your design. … Read more..

Posted by Joel Jarman
Tip of the month

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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