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Using rapid visual design to benefit users

March 31, 2011

Last time we discussed a visual approach to deciding which competing features should be included in your application, so the next step is obviously to actually build them. If you are a designer (so you actually take your hands off the keyboard at work) you… Read more..

Posted by Tom Chiverton
Technology


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Would you pass or fail the Facebook photo security test?

March 31, 2011

After a couple of weeks travelling in Australia, I was starting to have Facebook withdrawal symptoms, as I like to know what everyone is up to ( mainly my grown up daughter!) and so I decided to pay for 15 minutes internet access at a… Read more..

Posted by Rebecca McCormick
Social Media


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Download data in Excel spreadsheet format

March 30, 2011

Until now it has only been possible to download data from a report in Comma Separated List format (csv). Generally this has not caused too many problems since CSV is a standard format and can easily be opened with Excel or Notepad. However, problems start… Read more..

Posted by Simon Hill
New Features


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The Importance of Your Call to Action

March 29, 2011

For email to succeed as a form of communication, your recipient quickly needs to know exactly why you are sending them an email and this reason why should take them to a clear call to action.    Sounds obvious, but surprisingly enough, many email marketers pay… Read more..

Posted by Jenni Malley
Uncategorized


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How do you get the perfect list style within emails

March 28, 2011

CSS for list styles are very limited within email clients and will all be rendered differently.  A clear and stylish list can have a positive impact on your overall email design and increase ROI. The best way to guarantee your list style is to use… Read more..

Posted by Joel Jarman
Tip of the month


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A Self-Service Solution for Built Offsite

March 25, 2011

Built Offsite Ltd is a rapidly growing company, specialising in the design and manufacturing of temporary and permanent modular buildings. Founded by Richard Pierce and 9 family members; Built Offsite provides buildings for education and training including mobile classrooms, creches, nurseries and afterschool clubs. They… Read more..

Posted by Jenni Malley
Uncategorized


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April 2011: Where is everyone?

March 25, 2011

Since I began working life in 1997 I always relished the prospect of the Easter holidays. The combination of the Good Friday and Easter Monday bank holidays made for a lovely long weekend without needing to use up any annual leave. This year, however it… Read more..

Posted by Jenni Malley
Topical email


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Let’s (unintentionally) talk about sex

March 16, 2011

One of the inexorable truths of email marketing is that you can never second guess a spam filter. The complex and often illogical algorithms used to select what is, and is not, spam can be infuriating for email marketers. We simply want to send a… Read more..

Posted by Alastair Campbell
Deliverability


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New EU Laws governing cookies

March 14, 2011

Recently we were asked the question "What difference will the new European Law regarding cookies make to email campaigns ?". This was in relation to an article written on the BBC website New net rules set to make cookies crumble. The new directive, is due… Read more..

Posted by Simon Hill
Topical email


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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