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Email phishing

February 11, 2011

Phishing is often overlooked by clients, or they simply don’t know anything about it. So, we thought it would be a good idea to run through what it is and explain how to stop it in your emails. Phishing is a link which is displayed… Read more..

Posted by Joel Jarman
Tip of the month


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What Nokia did next

February 11, 2011

I wrote several several months ago (What's up at Nokia) about the problems Europe's largest mobile manufacturer was having, and today Nokia announced what it is going to do. To see what this might mean for mobile services and devices, look through my musings below.… Read more..

Posted by Tom Chiverton
Technology


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Creating better email campaigns

February 11, 2011

Over the past few months I've been working on a best practice guide for email creative as part of the DMA's Best Practices hub. Its taken a while to put together but it should be ready for release very soon. Its not meant as a… Read more..

Posted by Simon Hill
Email Design


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Effective two stage lead generation campaign for Et Cetera

February 11, 2011

Et Cetera Distribution, based in Ramsbottom, Lancashire, has been supplying award-winning computer music and sound products since 1993. Thousands of creative individuals use products from Et Cetera's portfolio for composing, performing, recording, and editing music and sound on the desktop.The Et Cetera Team, who are… Read more..

Posted by Jenni Malley
General


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Brand consistency is the future

February 10, 2011

For marketers developing a multi-channel strategy for their brand, whether you are a small or large business; 2011 should definitely be the year for ensuring consistency of all your brand messages. Over the next year, it would be great to see all marketers ensuring that… Read more..

Posted by Rebecca McCormick
General


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Goodmail is no longer

February 3, 2011

Today we received an email from the CEO of Goodmail Systems informing us that as of 8th February 2011 Goodmail will cease operations. Our contact at Goodmail tells me that they were close to doing a deal with Symantec but it didn't quite materialise and… Read more..

Posted by Simon Hill
Deliverability


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Integrating your campaigns with Google Analytics

February 2, 2011

In the past, reports for email campaigns would only allow you to follow recipients up to the point where they clicked a link in your email campaign. After this, the tracking ended as the user was redirected to another website. Now, with the Extravision integration… Read more..

Posted by Simon Hill
Technology


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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