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Giving as good as you get

January 31, 2011

Following on from last time, we now have a good idea of who are users really are via a set of stereotyped personas, and what they want our product to do via user stories. However, it's almost certain that there will be conflicts between what… Read more..

Posted by Tom Chiverton
Technology


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How can you be so BCC stupid?

January 21, 2011

The embarrassing subject of embarrassing CC’d email mistakes rose it’s ugly head again today, when the office chat turned to Alex Epstein ( Unemployed Head of Communications/contestant) from Lord Sugar's TV series The Apprentice. This week he pulled an amazing stunt by emailing over 700 press contacts… Read more..

Posted by Jenni Malley
Topical email


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Looking back on a good year

January 18, 2011

At the start of the New Year, we take a look back at some of our email marketing highlights of 2010 and introduce our most popular Visionary newsletter articles of the year. 2010 turned out to be a good year for email, with the much prophesised… Read more..

Posted by Jenni Malley
Topical email


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A Lead Generation solution for Partners in Marketing

January 14, 2011

Partners in Marketing provides a range of marketing services to businesses in Cheshire and the North West, working in partnership with clients to establish, refresh or redirect their marketing activities; supported by a team of associates with expertise in PR, telemarketing, photography, graphic, web design… Read more..

Posted by Paul Latham
General


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What users really want

January 10, 2011

Last time I talked about ways to think about who your users actually are, and now we know who they are, we can think about what they want from our service. You might think it'd be easier to just ask them – but this turns… Read more..

Posted by Tom Chiverton
Technology


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The emails you just can’t resist reading

January 7, 2011

Feeling a bit down and with very little money left after Christmas, those January sales can be so hard to resist as a little pick me up…all those lovely discounted clothes and useful electronic goods! Of course, retailers know only too well that they can get us… Read more..

Posted by Paul Latham
Topical email


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From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

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