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Outlook 2010 Beta

March 30, 2010

Microsoft Outlook 2010 is currently in beta and looks like it contains some useful new features. You can get a list of the changes between Outlook 2007 and Outlook 2010 here and the new release which is due out in June 2010. Our friends at… Read more..

Posted by Simon Hill
New Features


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The power of spam filters

March 29, 2010

I read an interesting article on the BBC website today about how a long running Canadian magazine had decided to produce an online version but had seen poor results due to spam filters. They have decided to change their name from "Beaver" to "Canada's History".… Read more..

Posted by Simon Hill
Deliverability


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First impressions count

March 24, 2010

They say you never get a second chance to make a first impression and so no pressure with my first blog then. And same rules apply when it comes to writing the subject line for your email, as this really is your chance to create… Read more..

Posted by Paul Latham
Writing copy


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The 10 step guide to generating fantastic response

March 19, 2010

One of the reasons that email has seen its market share grow exponentially in recent years has been its consistently high response rates. A well-executed email campaign can elicit responses of 20-30% – more than with any other direct marketing channel – and these can… Read more..

Posted by Paul Latham
Uncategorized


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Hotmail delivery issue

March 18, 2010

Today there have been some problems with delivery to hotmail accounts. This was not a problem with the Extravision system but a Hotmail issue. The Hotmail email servers simply wouldn't accept any emails for delivery. This meant that emails addressed to the hotmail domains just… Read more..

Posted by Simon Hill
Deliverability


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Global Multimedia News Agency – a multi-language email solution

March 16, 2010

The news agency runs a variety of global communication programmes and regularly uses email to ensure clients receive messages in a timely manner. Challenge Due to the global nature of their business it was essential they were able to access a robust and totally reliable… Read more..

Posted by Jenni Malley
Uncategorized


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TNQ Restaurant – a low cost event promotion solution

March 16, 2010

Preparing for Burns night in January 2008 the owner of TNQ, a large restaurant in Manchester's Northern Quarter, was looking to fill his restaurant with 80 diners keen to enjoy generous helpings of haggis,whiskey and poetry. Challenge TNQ had always used traditional print methods to… Read more..

Posted by Paul Latham
Uncategorized


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Where do you start ?

March 15, 2010

So, the day has finally arrived. Its time to start the Extravision blog and the duty of writing the first article falls to myself. All sounded really easy when we started designing our new website and decided we needed a blog. Sure, I'll write lots… Read more..

Posted by Simon Hill
General


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Share Liverpool FC – a Communications solution

March 12, 2010

After several years of boardroom turmoil a group of Liverpool FC fans decided to take action. Their plan was to raise awareness and encourage 100,000 fans to pledge £5,000 each in order to raise the £500M needed to buy the club and clear its debts.… Read more..

Posted by Jenni Malley
General


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Caudex – a Lead Generation Solution that produced results

March 12, 2010

Caudex was struggling to get a proven return on their marketing efforts. They sell email filtering solutions so they had always considered promoting this solution via email inappropriate. Challenge Any potential client would see spam as a problem to their business so by definition would… Read more..

Posted by Alastair Campbell
General


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From the Blog

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

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