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Spam filters and professional email marketing

November 11, 2009

The problem of spam has reached such endemic proportions that a whole new industry has grown up around the problem of tackling it. Anti-spam vendors are battling it out to gain a lead in the marketplace; offering ever more sophisticated solutions – many of which… Read more..

Posted by Simon Hill
Deliverability


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How to write a subject line that sells

November 4, 2009

The subject line is one of the most (if not the most) important parts of an email campaign. If it fails to intrigue and interest the recipient there is every chance it will simply be deleted before being opened. You probably have about 5 seconds… Read more..

Posted by Jenni Malley
Writing copy


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Why Email Marketing ?

November 2, 2009

Why wait for a customer or prospect to call you ? Chances are they may never do so. You can’t call them all and they don’t read your direct mail! What do you do? Well email marketing, performed correctly, makes a great addition to your… Read more..

Posted by Simon Hill
General


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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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