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It’s all in the timing

May 25, 2009

When planning an email campaign it’s easy to get caught up in the creative elements and give little thought to one of the most important, but often overlooked, aspects of a successful campaign – timing. In this article we look at why timing is so… Read more..

Posted by Jenni Malley
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Email strategies for acquisition and retention

May 11, 2009

Economic uncertainty breeds insecurity and marketing is increasingly made to work more effectively, and with greater efficiency. Over the past couple of years, email has become a force to be reckoned with in B2B marketing. It is increasingly, becoming a must have tool for businesses… Read more..

Posted by Paul Latham
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Legislation to consider when embarking on marketing via email

May 1, 2009

Although the legislation surrounding email marketing came into force some time ago, many marketers are still unclear as to what they can and can’t do when it comes to marketing via email in the UK. If you are about to embark on an email marketing… Read more..

Posted by Paul Latham
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