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How to get ahead in email marketing

February 21, 2009

In the past we’ve explored some of the don’ts of email marketing (see our article Email campaigns what NOT to do) and also expounded in detail on many areas of the email marketing process. This month we thought we’d bring all of this wisdom together… Read more..

Posted by Paul Latham

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An email call-to-action worth trying

February 1, 2009

We all know how crucial the offer is in generating a strong response to your email marketing campaigns. However, just as crucial is the call-to-action to take up that offer when determining your email message’s chance of success.  Whether you’re asking the recipient to subscribe,… Read more..

Posted by Paul Latham
Email Design

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From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

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