Extravision Blogsblog

Recent Posts

Categories

Posts

Building customer profiles with email

December 10, 2009

With email now well established as a marketing medium, improving response rates is the key challenge many marketers face. The secret to ensuring optimal responses to your online campaigns could be within your grasp but hidden away in an untapped customer knowledge base. At extravision… Read more..

Posted by Paul Latham
Uncategorized


No comments

So how do you sell email filtering software via email ?

December 2, 2009

Some might suggest it is like asking Al Gore to fly a fleet of private jets across the world to campaign against global warming … but is it? Perhaps it seems strange and many will wonder why a company would choose to promote their email… Read more..

Posted by Jenni Malley
Deliverability


No comments

Spam filters and professional email marketing

November 11, 2009

The problem of spam has reached such endemic proportions that a whole new industry has grown up around the problem of tackling it. Anti-spam vendors are battling it out to gain a lead in the marketplace; offering ever more sophisticated solutions – many of which… Read more..

Posted by Simon Hill
Deliverability


No comments

How to write a subject line that sells

November 4, 2009

The subject line is one of the most (if not the most) important parts of an email campaign. If it fails to intrigue and interest the recipient there is every chance it will simply be deleted before being opened. You probably have about 5 seconds… Read more..

Posted by Jenni Malley
Writing copy


No comments

Why Email Marketing ?

November 2, 2009

Why wait for a customer or prospect to call you ? Chances are they may never do so. You can’t call them all and they don’t read your direct mail! What do you do? Well email marketing, performed correctly, makes a great addition to your… Read more..

Posted by Simon Hill
General


No comments

Prospecting with email

October 17, 2009

In the past we’ve talked about how email can help build strong customer relationships and retain loyal customers. This month we thought we’d focus on another vital aspect of business activity – prospecting. Every business needs to build its customer base and for most, new… Read more..

Posted by Paul Latham
General


No comments

What can you expect from email marketing?

September 25, 2009

At Extravision we have delivered hundreds of campaigns and consistently deliver excellent results for our clients across a wide range of industries. We realise that for many companies email marketing is a bold step which can often seem daunting. Most of our clients however tell… Read more..

Posted by Jenni Malley
Uncategorized


No comments

Make sure your event is a real success

September 10, 2009

The following case study brings to life how email marketing can really help your event become a real success.  Here's the scene: The carefully selected venue is booked. Staff hotel rooms and flights are paid for. A clever and aesthetically pleasing mail shot has been designed, printed and posted.… Read more..

Posted by Jenni Malley
Uncategorized


No comments

Making your campaign deliver a great response

August 25, 2009

There is no doubt that email campaigns, when well delivered, elicit a great response and, most importantly, increase sales. The Direct Marketing Association's 'State of the E-Commerce Industry Report' found that 66 percent of the 700 companies they surveyed increased sales last year as a… Read more..

Posted by Paul Latham
Uncategorized


No comments

Email as a sales tool

August 4, 2009

Email strategies are usually seen as the domain of the marketer and are often viewed as a way to enhance a company’s profile over the long term. In many ways however, email marketing is actually more akin to the sales process and should be as… Read more..

Posted by Paul Latham
Uncategorized


No comments

From the Blog

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

Latest Tweets

Facebook IconTwitter IconVisit Our BlogVisit Our BlogVisit Our Blog