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Case Study: Great venue, great topic – shame no one is coming.

October 19, 2008

Scenario: The carefully selected venue is booked. Staff hotel rooms and flights are paid for. A clever and aesthetically pleasing mail shot has been designed, printed and posted. All set… or are you?  “All in all we are about £15,000 out of pocket but there… Read more..

Posted by Jenni Malley
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B2B V B2C Email Marketing, Spot the Difference?

October 14, 2008

Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market. The sales cycle is often much longer and more complex in the B2B world, while consumer competition can be a lot fiercer, with customer loyalty a constant… Read more..

Posted by Paul Latham
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