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Viral Marketing

January 24, 2008

Viral Marketing, the rather unfortunate term coined by the venture capitalist behind Hotmail to describe the way service grew by word of mouth, has become the Holy Grail for every marketer. Viral Marketing uses the single most powerful aspect of the Internet – which we… Read more..

Posted by Jenni Malley

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Is it easy to unsubscribe?

January 11, 2008

Since the introduction of the EU Directive on email marketing in December 2003, an unsubscribe is compulsory now on most email campaigns and good practice to include on all email communications.  That said, have you noticed how many emails are sent with no unsubscribe at… Read more..

Posted by Simon Hill

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Is the UK failing to capitalise on email?

January 9, 2008

Here at Extravision we like to keep abreast of all the latest trends in email marketing and we regularly survey business leaders about their use of and attitude to, email marketing and e-mail Relationship Management. According to the responses we received from a recent survey,… Read more..

Posted by Paul Latham
Topical email

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How does email work ?

January 2, 2008

Have you ever wondered what happens when you press the send button for an email? How does it get from your machine to the recipients inbox by giving a simple address? What is meant when the message “bounces” or by the terms “email headers” or… Read more..

Posted by Simon Hill

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From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

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