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Viral Marketing

January 24, 2008

Viral Marketing, the rather unfortunate term coined by the venture capitalist behind Hotmail to describe the way service grew by word of mouth, has become the Holy Grail for every marketer. Viral Marketing uses the single most powerful aspect of the Internet – which we… Read more..

Posted by Jenni Malley

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Is it easy to unsubscribe?

January 11, 2008

Since the introduction of the EU Directive on email marketing in December 2003, an unsubscribe is compulsory now on most email campaigns and good practice to include on all email communications.  That said, have you noticed how many emails are sent with no unsubscribe at… Read more..

Posted by Simon Hill

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Is the UK failing to capitalise on email?

January 9, 2008

Here at Extravision we like to keep abreast of all the latest trends in email marketing and we regularly survey business leaders about their use of and attitude to, email marketing and e-mail Relationship Management. According to the responses we received from a recent survey,… Read more..

Posted by Paul Latham
Topical email

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How does email work ?

January 2, 2008

Have you ever wondered what happens when you press the send button for an email? How does it get from your machine to the recipients inbox by giving a simple address? What is meant when the message “bounces” or by the terms “email headers” or… Read more..

Posted by Simon Hill

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From the Blog

How to craft the perfect re-engagement email: Topshop example

In an ideal world, everyone on your list would be eagerly awaiting your email. They…

Jenni Malley
June 1, 2017

How To Get Your Perfect Email Template

If you send email campaigns then you probably use a template. Not every email campaign…

Jenni Malley
May 12, 2017

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