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Everything you’ll ever need to know about RSS

December 11, 2008

 RSS feeds are becoming a popular way of populating websites and information. Despite how the term is bandied about these days, however, many Internet-based businesses are unaware of how RSS feeds can help them conduct their business better and more efficiently. At extravision we use… Read more..

Posted by Jenni Malley
General


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Building Email Lists

November 25, 2008

Email marketing has many clear benefits. It is a low cost means of generating an exceptional response rate. The problem is, if you don’t have email addresses then you can’t conduct an email campaign in any meaningful way. There are a number of things you… Read more..

Posted by Simon Hill
General


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Case Study: Great venue, great topic – shame no one is coming.

October 19, 2008

Scenario: The carefully selected venue is booked. Staff hotel rooms and flights are paid for. A clever and aesthetically pleasing mail shot has been designed, printed and posted. All set… or are you?  “All in all we are about £15,000 out of pocket but there… Read more..

Posted by Jenni Malley
General


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B2B V B2C Email Marketing, Spot the Difference?

October 14, 2008

Traditional marketing in the business-to-business environment requires very different strategies from those campaigns directed towards the consumer market. The sales cycle is often much longer and more complex in the B2B world, while consumer competition can be a lot fiercer, with customer loyalty a constant… Read more..

Posted by Paul Latham
General


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Been there, done that and it didn’t work

August 11, 2008

It’s for sure that for every company that’s been successful at email marketing there are many, many more for whom it has not worked well. As we dig deeper it’s fairly easy to see why. Perhaps they have pulled 1,000 names, placed the addresses in… Read more..

Posted by Paul Latham
General


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Data Protection: Do your email campaigns comply?

August 1, 2008

Compliance with data protection is a complex business, here at Extravision we’ve put together a simple guide to the current legislation that should keep you out of court – and give you an idea of what is considered best practice. There are four EU directives… Read more..

Posted by Paul Latham
General


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Personalisation – many try but few succeed

June 11, 2008

As marketers we all know that personalisation can be a good thing and that it will improve our communication to market. So although some of us fail to personalise our messages at all, why do so many of us who do make the effort get… Read more..

Posted by Paul Latham
General


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Direct Marketing Vs. Email Marketing

April 11, 2008

We're often asked, what is the difference between email marketing and traditional methods of direct marketing (DM)? When we are we can wax lyrical about the benefits of email marketing and the reasons as to why a company should make it a part of their… Read more..

Posted by Paul Latham
General


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The DMA ecommerce survey findings

April 5, 2008

At Extravision we keep up to date with the latest industry surveys and findings so that we can spot trends and make sure our customers are ahead of the game. The Direct Marketing Association recently published their fifth annual Ecommerce Survey, which for the first… Read more..

Posted by Simon Hill
Topical email


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Viral Marketing

January 24, 2008

Viral Marketing, the rather unfortunate term coined by the venture capitalist behind Hotmail to describe the way service grew by word of mouth, has become the Holy Grail for every marketer. Viral Marketing uses the single most powerful aspect of the Internet – which we… Read more..

Posted by Jenni Malley
General


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From the Blog

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

Data Protection, E-Privacy, GDPR. What does it all mean ?

Most people have heard of the Data Protection Act and if your in email marketing…

Simon Hill
December 5, 2016

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