Extravision Blogsblog

Recent Posts

Categories

Posts

Line height issues in Outlook

March 1, 2017

Line height is not always consistent when viewing emails in Outlook. This is especially true when you are using bigger font sizes just like this example… Outlook has obviously been upgraded since 2003 but this has not necessarily helped the cause for building bullet proof… Read more..

Posted by Andrew Chau
Email Design, General, Tip of the month


No comments

Are you making the most of your ESP?

February 10, 2017

If you use an Email Service Provider, you now get some pretty powerful technology alongside its usual sending functions.  Some of these features are there to make sending campaigns easier. For example, drag and drop editors and automatic split testing save time and improve your… Read more..

Posted by Jenni Malley
General


No comments

Data Protection, E-Privacy, GDPR. What does it all mean ?

December 5, 2016

Most people have heard of the Data Protection Act and if your in email marketing then you have probably also heard of the E-Privacy Directive. But what about GDPR ? If you have heard of it, where does this fit in relation to the other… Read more..

Posted by Simon Hill
General


No comments

5 things you should stop doing right now in your email marketing

October 26, 2016

It’s easy to get stuck in a rut with your email marketing campaigns. You can look out of date very quickly if you don’t keep up with changes in the way people use email. So have an instant refresh by cutting out the five things… Read more..

Posted by Jenni Malley
General


No comments

Unsubscribe from mailing list feature in iOS 10

September 26, 2016

Earlier this month Apple released the latest version of the iPhone operating system, iOS 10. In this release, among other things, they have added a simple way to unsubscribe from emails in the native Mail app. This is big news for email as according to the Litmus… Read more..

Posted by Simon Hill
Deliverability, General, New Features


No comments

Targeting devices using media queries in your email

September 2, 2016

With many different sized mobile phones, come different screen sizes so on occasions we have to target specific devices to make things work how they you’d expect. We’d usually write a query to target all mobile devices, which looks something like: <style type=”css/text”> @media only… Read more..

Posted by Andrew Chau
Email Design, General, Technology


No comments

Dear Idiot: Personalise without peril

August 19, 2016

Personalising your email marketing campaign can lift results by up to 800%. People like to feel special and not just a number in a crowd. They like to feel that your brand knows and values them. But the more you personalise, the more there is to… Read more..

Posted by Jenni Malley
General


No comments

5 reasons your next email could be ignored

August 12, 2016

We all want our emails to have brilliant results. If this is not happening for your emails, maybe it’s down to one of the five reasons below?         You didn’t design it for mobile If you only planned your email layout for desktop, then there’s… Read more..

Posted by Jenni Malley
General


No comments

Getting to the inbox – Deliverability differences between B2B and B2C

July 21, 2016

To get an email delivered to an inbox can sometimes be challenging and is often dependent not only on how the data was collected and the content of the email but also the type of email address. In general there are two distinct groups. Business… Read more..

Posted by Simon Hill
Deliverability, General


No comments

What the new EU Data Protection laws mean – Part Two: B2C Marketing

June 28, 2016

In my recent blog I talked about the new EU General Data Protection Regulations and the effect it will have on those who are sending emails to other businesses. The GDPR EU Directive finally became law on May 25th 2016 so will be enforceable after the… Read more..

Posted by Jenni Malley
General


No comments

From the Blog

Line height issues in Outlook

Line height is not always consistent when viewing emails in Outlook. This is especially true…

Andrew Chau
March 1, 2017

Are you making the most of your ESP?

If you use an Email Service Provider, you now get some pretty powerful technology alongside…

Jenni Malley
February 10, 2017

Latest Tweets

Facebook IconTwitter IconVisit Our BlogVisit Our BlogVisit Our Blog