Behavioural data is often spread across multiple systems and databases
We collect anonymous data for every visit to your website and automatically build a database of all your products, associated images, cost etc. All the information is collected directly from your website using information already available. When visitors sign in, complete a purchase, signup for your newsletter or click through from a link in an email, we can de-anonymise the data associated with the person. You then have all the behavioural history for this visitor.
|Cart abandonment messages in real-time|
|Single product details and picture|
|Registered Customer & new addresses|
|Browser abondonment message in real-time|
|Details and pictures of all cart contents|
|Real-time reports & Live cart display|
|Products database & insight|
|Custom cart/website support|
|Real-time, behavioural personalization for all emails|
|Personalize emails with dynamic HTML, such as Trending Products|
|Real-time form abandonment emails|
|Real-time behavioural personalization for your website|
|Personalize emails with real-time image serving|
|Firehose of browse and purchase data|
|Dedicated Account Manager|
|Trigger message via IVR, Call Centre (POA)|
|Trigger Analytics – behavioural segments sent automatically to your ESP||2||10|
|Max Languages / Currencies Supported||1||1||2||10|
|Reporting data retention (months)||1||3||6||18|
Data Layers & Microdata
Most ecommerce websites are generated from data stored in a database. This data is displayed using HTML and then behavioural tools have to convert the html pages back into what is called structured data.
The Digital Data Layer (DDL) and Microdata are two different ways of exposing this structured data directly on your web pages. The more information you make available the more data you have to analyse and work with. Adding this additional data also enables new tools and applications that make use of the structure such as analytics tools and search engines such as Google and Yahoo
Microdata is a HTML specification used to nest metadata within the HTML of web pages. Search engines such as Google and Bing benefit greatly from direct access to this structured data because it allows search engines to understand the information on web pages and provide more relevant results to users.
By exposing more detailed information about products in your structured data you can better segment and target. You can show which age group a product might relate to, other items that you might need with this product, the weight of the product etc. The information is only limited by what you have available.
We can then use all this data for highly targeted real time behavioural marketing.