How automation can help your business
Every customer and prospect is unique and you need to communicate with them using relevant content at the right time. The more customers you have the harder it becomes. Automation allows you to improve your email marketing efficiency by reducing the time it takes to generate campaigns and making the content more relevant.
Shopping cart recovery
Cart recovery alone can increase your online revenue by 21.5%
When people shop online they browse the available products and place products they want to buy into their online shopping cart or shopping basket. For some reason or other they never complete the purchase and leave the website, leaving the products in their online basket. This is called shopping cart or basket abandonment. On average 70% of all shopping carts are abandoned but this figure can be much greater.
The fact that the visitor has put the items in their basket shows that they have an interest in those products and probably an intention to buy.
Our technology enables you to target these people by sending them an email within minutes showing them the products they have left in their cart. This will prompt them to complete the purchase and if they click through from the email and complete the purchase then this is a recovered cart. Using this approach can increase online sales by as much as 25%.
We can increase this figure even further by creating multi-stage cart recovery programs with emails sent at varying intervals to the visitor. We can also include additional information in the emails such as special offers or related products that they might be interested in.
Unlike other solutions we don’t have to wait for the shopper to login to be identified. If they enter their email address anywhere on your site we will recognise this and identify the shopper. Using this advanced identification we can identify over 4x as many shoppers as the standard Magento plug-ins.
Our automation software intergrates with any eCommerce platform including Magento,Shopify and Opencart. No backend integration is required and your cart abandonment program can be up and running within minutes. If you have a custom cart it is no problem. Just install our script and we will do the rest.
Triggered or event driven campaigns are more relevant, drive efficiency and generate more revenue
They work 24 x 7 to deliver timely content leaving you free to develop more campaigns or fine tune your existing programs.
Trigger types include transactional, behavioural and recurring.
If you send a post purchase email then this is a transactional trigger. The action of making the purchase triggered the post purchase campaign.
If you send a follow up campaign to someone who has clicked on a link in your newsletter then this is a behavioural trigger. Clicking a link in the newsletter was the behaviour that triggered the follow up campaign.
Campaign triggers based on online behaviours –
Triggered campaigns are a valuable tool that is often ignored because it is thought to be too complex and difficult to setup. Our drag and drop builder makes it easy to create triggered marketing programs within minutes ranging from single stage to multi stage campaigns.
Visitors often browse on one device and purchase on a different device
When someone visits your online store and browses through the various product pages but doesn’t put anything in their shopping cart then this is called browse abandonment. They have some interest in the products they have been looking at but not enough to put them in a basket.
Our technology enables you to target these people that have browsed products by sending them an email within minutes showing them the products they browsed and prompting them to complete the purchase. Browse abandonment emails can increase your online revenue by as much as 10%.
We can increase this figure even further by creating multi-stage browse abandonment programs with emails sent at varying intervals to the visitor. We can also include additional information in the emails such as special offers or related products that they might be interested in. No backend integration is required and your cart abandonment program can be up and running within minutes.
Real time dynamic content
Email is no longer static and frozen at the time you press send
There used to be only one type of dynamic content. This was created before the email was sent and was based on what you already knew about the recipient to create a custom email.
The email is relevant and live every time the customer opens the email not just the first time. You can show location specific information including maps, countdown timers that change in the inbox, live twitter and RSS feeds from your website, video in your email and much, much more.
The recipient of the email does not have to download any software or use a specific email client to get live streaming content in the email.
Data is often spread across multiple systems and databases
Relevant content is the key to success of any email campaign and nothing is more relevant than content based on your current or past behaviour. The problem with this is that the data about a visitor’s behaviour normally resides in various locations including ecommerce platforms, web analytics tools and your CRM.
Our technology gathers all your behavioural data in one place with no backend integration and makes it easy to feed live behavioural content into your email campaigns. The data reflects what a subscriber has been doing on your website and covers browse activity, transactional activity, products carted and abandoned.
The emails can feature crowd-sourced content from your website such as the most popular products at the time the email is opened and can use live feeds to show hot or trending products. Email content can be based on items the recipient has purchased or abandoned in the past or based on their recent browse activity.
Target your email opens with display ads
Retargeting is way of reaching out to your subscriber base and reinforcing your email campaign even when the recipients are not reading their email. Using display advertising, anyone who opens your email will be served ads all over the web as they browse. It is a very effective addition to any email campaign for cross channel marketing.
We recommend that your campaign is expected to have a minimum of 1000 unique opens as a minimum audience to target with display ads.