Viral marketing techniques use pre-existing social networks to promote a brand. How? By offering someone something that is so good or so funny they send it on to a friend.
To get started all you need is: something worth forwarding, great technology and an idea. extravision can help on all counts.
First develop something worth forwarding which can be a joke, a game, a special offer, a gimmick, a report; anything. Then ask yourself would you forward it to a friend or a colleague if it landed in your inbox. If you would, great... but then be sure you fit the targeted demographic?
Viral marketing is subjective so make sure you develop something for your target audience, not just you and your boss.
The next thing to clarify is what do you want to get out of this? The campaign can be forwarded to every person on the planet but it is of no value to you if no one knows who developed it and what you are offering.
The ideal viral campaign will have subtle branding and a connection to what you sell as well as lots of contact points.
extravision have provided viral marketing campaigns for a variety of companies ranging from large corporations to local restaurants. All of our viral campaigns have been successful and most have been great fun.
Click below to play our World Cup 2006 Penalty shootout.
World Cup 2006 Penalty Shootout
If you would like to see how our viral marketing solutions work, please call us on 0161 817 2929 or complete the form and we'll get in touch.
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