Take control of your own email marketing
We are experts in email marketing and partner with leading email service providers to offer you the platform that best suits your needs and budget. With ease you will be able to create, test and send email campaigns within minutes with little or no training. Whether it’s a newsletter, a promotional campaign or a transactional message, you can do it all with our solutions.
Upload your data in minutes
Importing your data and lists could not be easier from either a CSV or Excel file. Select your file, map your fields and you are ready to go. All data that is uploaded is vetted and duplicates are automatically removed. Once your data is uploaded we give you a detailed report of any problems with the data. There is no limit to the amount of data you can upload.
Building subscriber segments has never been easier. Create unlimited combinations of conditions with ease without any data segmentation experience using the drag and drop query builder. Use transactional, behavioural or geographic data to segment your subscribers into groups allowing you to send highly targeted and relevant content campaigns that are subscriber focused.
No HTML required
Our drag-and-drop tools make it easy to create your own email designs without any knowledge of HTML. Simply use the building blocks to create your email from scratch, reposition and resize as required and everything just works. Text, links, images, social sharing and personalised content are just one drag away. Any email you design can automatically be optimised for mobile clients as well.
If you have a good understanding of HTML then you may prefer to use the WYSIWYG editor or if you use third party tools to design your emails it is easy to import your HTML directly into a campaign. Any images that are referenced locally will automatically be uploaded to the image library with your design.
The image library allows you to store all your marketing collateral together; import your chosen images quickly and easily; create a library; resize and edit on the fly, as and when needed.
Truly personal emails
Create highly relevant and targeted emails based upon what you already know about the recipient such as demographic, purchase history, engagement history etc. You build one template and within this you insert dynamic sections that are automatically created based on your data. The more relevant the content, the better the return on your campaign.
Test, change & repeat
To get the best results from any campaign you need to test different aspects of the campaign such as the subject line, sender details and the content to find the winning combination. Split testing, also known as A/B, testing allows you to compare two variations of your campaign and determine a winner based on campaign objectives such as opens, clicks or ROI.
Survey & Form Tool
No Techies required
Create web forms and online surveys quickly and easily using our drag & drop editor. Use the forms to collect registrations, customer feedback, questionnaires and more. The forms can be pre-populated from an email and the results are fully integrated in the campaign. You have the option to send a confirmation email to the user completing the form and also a notification to the owner of the form.
Right message, right time
Triggered emails generate higher open and click rates than normal campaigns due to their timing. They allow you to deliver relevant content at the right time. With an intuitive drag and drop editor it is easy to build a triggered email program consisting of one or many emails and triggers. These campaigns will run automatically until you disable them.
Analysis in real-time
Detailed campaign reports allow you to measure the success of your campaigns using standard metrics such as bounces, opens and clicks. See in detail which calls to action have been followed, the email client used to read your email, social sharing and more. A hotspot of your email shows the areas that recipients found most interesting and, using geo mapping, you can see the location of recipients when they opened your email. You can use this to create targeted geographical segments without any address information.