White Papers

• 9th August 2010
  
  Summer planning for a hassle-free Christmas

  As busy as we are and as much as we’re enjoying the quieter summer months, the reality is that it won’t be long until it’s time to start thinking about organising those dreaded Christmas cards for your business.

  Yes, it may sound ludicrously early, but the summer period is the perfect time to start putting things in place and things are a lot easier now that we have the luxury of e-cards. E-cards are simply a greeting card that you can send electronically through email and save yourself time and money.

• 2nd August 2010
  
  Talking Tactics

  World Cup tournaments rarely live up to all the excitement and anticipation. Fans want free-flowing, high-scoring games, but in reality the pressure on teams to avoid defeat often wins out. Football is a game of tactics and, while the outcome may not always deliver a crowd-pleasing game, it can deliver success for those who apply it best. And tactics are just as vital to marketers...

• 1st July 2010
  
  Keep the Faith

  The life of a football fan is never easy. One minute you're jumping around, celebrating a goal; next you have your head in your hands over a keeper's howler. And for all the excitement, hope and joy that football brings, there's also frustration, disappointment and pain.

  As a marketer, faith in the end game is every bit as important. There comes a point in many campaigns when the results that you're seeking may take a while to arrive and doubts can creep in as to whether they ever will. This is where a patient, confident approach will pay dividends.