Read the latest articles relating to email, digital and SMS marketing. Below are links to articles from extravision on a variety of topics. Many of these articles are from our monthly newsletter.
At the start of the New Year, we take a look back at some of our email marketing highlights of 2010 and introduce our most popular Visionary newsletter articles of the year. 2010 turned out to be a good year for email, with the much prophesised death of email continuing to be delayed, despite continuous proclamations that social media would lead to its demise.
Whether you are ready for it or not, 2011 is nearly here and it’s the traditional time of year to offer perspective and prophecies on what you need to do, in order to make the next 12 months a success. As choice and clutter increase, one thing you definitely need to do is keep things simple and build trust, as people are less willing to tolerate friction in their communication activities.
Here are a few emailing tactics to consider as we get ready to start a new year:
Many small business owners still fear the unknown and are afraid of taking the plunge into the world of email marketing. However, whilst many are still hesitant to move away from their tried-and-tested methods, others are rapidly discovering that email marketing is one of the most effective means of generating sales.