Read the latest articles relating to email, digital and SMS marketing. Below are links to articles from extravision on a variety of topics. Many of these articles are from our monthly newsletter.
For email to succeed as a form of communication, your recipient quickly needs to know exactly why you are sending them an email and this reason why should take them to a clear call to action.
For marketers developing a multi-channel strategy for their brand, whether you are a small or large business; 2011 should definitely be the year for ensuring consistency of all your brand messages. Over the next year, it would be great to see all marketers ensuring that each of their communication platforms,reflect exactly the same brand experience.
In the past, reports for email campaigns would only allow you to follow recipients up to the point where they clicked a link in your email campaign. After this, the tracking ended as the user was redirected to another website. Now, with the Extravision integration to Google Analytics you can to track web site activity that results from links in your email campaigns. All you need is to have Google Analytics tracking setup and running on yours or your clients website.