White Papers

• 1st June 2011
  
  Keeping your eye on the email mechanics

  When there is so much focus on customer engagement, list building and email content development; it’s easy to forget that the maintenance of your email marketing mechanics is absolutely fundamental to the success of your campaigns. You probably wouldn’t run your car for more than 10,000 miles, without a full service and the same principles apply to your email marketing campaigns.

• 3rd May 2011
  
  A Strategy for Summer

  Now that the Easter break and all the Bank Holidays are over; it’s a good time to start planning your summer email marketing strategy, as the longer holiday break will soon be here. You may wonder if you should scale down your email campaigns during the summer, but having the ability to reach out directly to your customers during this time can be the difference between survival and failure during the slow summer season, as long as you exercise caution with your content and frequency.

• 28th April 2011
  
  10 Ways to Boost your Email Subscribers

  
  With such a push to grow fans and followers on your social networks, it can be very easy to neglect your email subscriber list.  However, whilst every week some social media guru proclaims that email marketing is dead, businesses continue to invest resources into their email efforts, because email marketing remains one of the best ways to communicate important information, sell products and drive website traffic.