Read the latest articles relating to email, digital and SMS marketing. Below are links to articles from extravision on a variety of topics. Many of these articles are from our monthly newsletter.
When there is so much focus on customer engagement, list building and email content development; it’s easy to forget that the maintenance of your email marketing mechanics is absolutely fundamental to the success of your campaigns. You probably wouldn’t run your car for more than 10,000 miles, without a full service and the same principles apply to your email marketing campaigns.
Now that the Easter break and all the Bank Holidays are over; it’s a good time to start planning your summer email marketing strategy, as the longer holiday break will soon be here. You may wonder if you should scale down your email campaigns during the summer, but having the ability to reach out directly to your customers during this time can be the difference between survival and failure during the slow summer season, as long as you exercise caution with your content and frequency.
With such a push to grow fans and followers on your social networks, it can be very easy to neglect your email subscriber list. However, whilst every week some social media guru proclaims that email marketing is dead, businesses continue to invest resources into their email efforts, because email marketing remains one of the best ways to communicate important information, sell products and drive website traffic.