White Papers

• 22nd June 2012
  
  How do you re-engage with email subscribers?

  If you deem the email campaigns you send to be successful, then it is unlikely that you feel there is a need for deploying a re-engagement strategy. But are you really communicating with an actively engaged audience? Sending the same emails to both your engaged and non-engaged recipients can be potentially damaging to your brand and is not the most effective way to communicate with either group.

• 22nd June 2012
  
  How can email and social media work together

  Email and social media are two of the most popular communication tools for marketers, but the general speculation that social media will wipe out email is uncalled for and here's our explanation why.

  They should be aligned to work pro-actively together. Remember email is a tool that people are confident in using, it has been around long enough to have a loyal following and it is a channel that is still seen as offering a good return on investment.

• 15th November 2011
  
  Segmenting your Subscribers

  The smart segmentation of a database is the practice of making email messages more targeted to individuals by dividing subscribers into groups of people with similar likes.  In mailing lists you will find that there are people with many different interests and likes, so it makes sense to identify them and use segmentation to improve results by sending appealing, targeted content.  Good segmentation proves to recipients that you know what you are doing and there is thought behind each send.