White Papers

• Segmenting your Subscribers" src="http://www.extravision.com/sites/default/files/segment.jpg"/> 1st January 1970
  
  Segmenting your Subscribers

  The smart segmentation of a database is the practice of making email messages more targeted to individuals by dividing subscribers into groups of people with similar likes.  In mailing lists you will find that there are people with many different interests and likes, so it makes sense to identify them and use segmentation to improve results by sending appealing, targeted content.  Good segmentation proves to recipients that you know what you are doing and there is thought behind each send.

• A Rough Guide to Newsletters" src="http://www.extravision.com/sites/default/files/A%20Rough%20Guide%20to%20Newsletters%20small.jpg"/> 1st January 1970
  
  A Rough Guide to Newsletters

  Email newsletters are very much alive and kicking and an essential element to successful content marketing. For those successfully using email in their strategies, the email newsletter is key to keeping in touch with clients and nurturing leads. In this article we tackle some basic questions about newsletters, which may form the basis of a useful checklist.

• How to Craft Your Email Copy" src="http://www.extravision.com/sites/default/files/How%20to%20Craft%20Email%20Copy%20small_0.jpg"/> 1st January 1970
  
  How to Craft Your Email Copy

  Writing for your email audience is very different to writing for a printed direct mail piece. There are issues to consider around avoiding spam filters, the use of compelling subject lines to encourage opens and the right design to drive people to your website.