White Papers

• 30th January 2013
  
  Time to say goodbye: the unsubscribe process

  The unsubscribe process is the part of marketing we least want to face. We all like to see our mailing lists growing, and we don’t want to see people leave. But in fact, it’s far better if people tell you they don’t want to hear from you than if they stay on the list unengaged. Unengaged subscribers clutter up your database; they don’t buy, and, if you have too many of them, you harm your reputation with ISPs and increase the likelihood of your emails ending up in spam.

• 31st October 2012
  
  How to make sure your emails are welcome in the reader's inbox

  Someone has made a positive decision to sign up to receive email communications from you.  At this point, they are interested in what you have to offer, and want to hear more.  So how do you make sure they are getting what they want, and that your emails continue to be welcome in their inbox?

• 23rd July 2012
  
  The dos and don'ts of third party list purchase

  When planning an email campaign it’s always good practice to use data you’ve gathered internally.  However sometimes businesses simply do not have enough data to ‘kick start’ their email marketing and require additional records from a third party for their efforts to be worthwhile. There will always be instances when acquiring an additional data list will be useful, such as: