This month, we talk about the importance of brand consistency across all your communication channels and we explain how to integrate your campaigns with Google Analytics. And we’re excited to introduce our three new starter packages; Connector, Prospector and Organiser!
This month, we review some of our email marketing highlights of 2010 and we introduce our most popular three articles of the year, just in case you missed them first time round! And, we also announce our winning tips of 2010.
This month we feature an article to encourage small business owners to take the plunge into the world of email marketing for the first time and we explain how using a custom domain for your email marketing has many advantages with branding and deliverability.
This month we feature a great article, which focuses on helping you convert your e-newsletter clicks into valuable customers and revenue. And we’re delighted to give you access to the DMA’s 2010 National Client Email Marketing Report which is full of valuable benchmarking information. Also, our regular “Client Spotlight” feature zooms in on a Farrow & Ball e-newsletter campaign, which achieved an impressive 20% click through rate!