In this edition we announce the launch of our new reporting platform and exactly how you can get involved. We’re also very proud to have been involved in producing an email creative whitepaper with the DMA and you can find out more about what ‘Segmenting your Subscribers’ really means with our latest whitepaper.
This month, in our main article, we focus on the many issues for consideration when crafting the copy for your email campaign and we also offer valuable guidance on creating a useful newsletter planning checklist.
If it's a long time since you carried out a close inspection of the mechanics beneath your email campaigns, you won't know what is working well and what's about to go wrong. So, to help you carry out a full service, we're giving you 10 key diagnostics to ensure your email campaigns keep running smoothly for another 12 months
As marketers, we all recognise that the power of email marketing is still very strong, but under growing pressure to continually increase the number of fans and followers on our social networks, we can easily ignore the number of email subscribers we have. And so in this issue, we give you ten ways to help boost those valuable email numbers.
This month, we discuss the importance of having a strong call to action in all your emails and how to avoid the over use of "click here".
We’re also spreading the word about our all-inclusive email package deals, with no hidden extras!