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Welcome to Issue 12 of Visionary.
If it's a long time since you carried out a close inspection of the mechanics beneath your email campaigns, you won't know what is working well and what's about to go wrong. So, to help you carry out a full service, we're giving you 10 key diagnostics to ensure your email campaigns keep running smoothly for another 12 months. And with 'mobile' being such a current marketing buzz word, we take a closer look at where and when consumers will access content and what is really meant by the term 'mobile'.
Our featured blog article is a 'must read' as it provokes debate about the importance of managing your unsubscribes and complaint processes properly.
And in Tip of the Month we offer advice on how to ensure your emails degrade gracefully. In case you didn't know, we share loads of useful email marketing articles, news and tips every single day on Twitter! We invite you to join the Extravision "Buzz" as we build up to celebrating 1000 followers!
Best wishes 'Team Extravision'
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When there is so much focus on customer engagement, list building and email content development; it's easy to forget that the maintenance of your email marketing mechanics is absolutely fundamental to the success of your campaigns. You probably wouldn't run your car for more than 10,000 miles, without a full service and the same principles apply to your email marketing campaigns.
So, if a year has passed by and you haven't taken a close look "under the bonnet" of your email marketing, you won't know what is working well and what's about to go wrong with your next campaign. Here are 10 key email marketing diagnostics for you to check out. Read more
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Everywhere you turn, everyone is talking about mobile, with the business world buzzing about mobile tools, technologies, and channels. But when we say "mobile" what do we really mean? Are we referring to text messaging, which has remained resistant to advertising and are we including the iPad as a large mobile device, or a very small laptop? It's hard to say, because the very definition of mobile itself is shifting all the time, alongside the rise of tablet devices. Read more… |
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We Tweet every day about all things email and we're nearly at 1000 followers. Make sure you're not missing out on our latest email news, tips and advice!
Follow us on Twitter
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In last month's Burning Issue question, we asked you to share your area of greatest concern as an email marketer. Our survey results revealed the following:
37% selected Open Rates
24% selected Click Rates
13% selected Content
11% selected ROI
9% selected Deliverability
6% selected Data
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