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Visionary
ISSUE THIRTEEN
 
 
Welcome to Issue 13 of Visionary.

This month, in our main article, we focus on the many issues for consideration when crafting the copy for your email campaign and we also offer valuable guidance on creating a useful newsletter planning checklist.

Our Tip of the Month offers advice on helping to solve the problem of using background images in your email design.

In From the blog we flag some of the data issues linked with a move to cloud computing and we invite you to take part in our research poll about how you currently produce your email copy.

Hope you continue to find Visionary a useful resource.

Best wishes from everyone @extravision

 
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How to Craft Your Email Copy
 
Email subscribers Writing for your email audience is very different to writing for a printed direct mail piece, with issues to consider around avoiding spam filters, the use of compelling subject lines to encourage opens and the right design to drive people to your website. Extravision broadcast hundreds of campaigns a week for both B2B and B2C clients and in this article; we share some useful advice to help you first get your recipients to open your email and then to click through to your website. Read more
A Rough Guide to Newsletters
 
Email newsletters are very much alive and kicking and an essential element to successful content marketing. In this article we tackle some basic questions about newsletters, which may form the basis of a very useful newsletter checklist. Read more…
Tip of the Month
 
Help with background images
This month we give you some useful code to help solve the problem of using background images in your email design. Read more...
Tip of the month
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From the Blog
 
In our article Do you know where your data is? our lead developer highlights some of the legalities around data, which you may need to consider if you’re looking at a move to cloud computing. Read more...
A Burning Question for You

Further to our lead article, we’re carrying out a quick poll to find out who writes the copy for your email campaigns?
  External copywriter
Marketing team
Email marketing service provider
External marketing agency
Sales team
Other
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