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It’s that time of year where we all start thinking about 2012 marketing plans, so make sure you read the excellent Email Creative Whitepaper,by
Simon Hill from Extravision, to make sure your campaigns are as effective as they possibly can be next year.
Finally, beat the rush and get your Christmas e-card campaign now – we’ve got some great new movie and animated designs that we’re sure you’ll love.
Are you looking to refresh your campaigns and strategy for 2012? Do you want tips on testing? Design? Coding? Rendering? Content? Subject lines or mobile clients? Maximise your chances with some expert advice the DMA Email Marketing Council's Email Creative Whitepaper, written by our very own
This excellent best practice document provides key points that are vital to create effective and attractive email campaigns.
The segmentation of your database is the practice of making email messages more targeted, by dividing subscribers into groups of people with similar likes. Good segmentation proves to your recipient that you know what you are doing and you are putting thought behind each send.