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ISSUE FOURTEEN
Hi,
We’ve not been in contact for a little while, as we’ve been working hard to improve
ev reports and ev messenger. We are building a system that is even better than before and can’t wait to see what you think!
It’s that time of year where we all start thinking about 2012 marketing plans, so make sure you read the excellent Email Creative Whitepaper,by
Simon Hill from Extravision, to make sure your campaigns are as effective as they possibly can be next year.
Finally, beat the rush and get your Christmas e-card campaign now – we’ve got some great new movie and animated designs that we’re sure you’ll love.
Are you looking to refresh your campaigns and strategy for 2012? Do you want tips on testing? Design? Coding? Rendering? Content? Subject lines or mobile clients? Maximise your chances with some expert advice the DMA Email Marketing Council's Email Creative Whitepaper, written by our very own
Simon Hill.
This excellent best practice document provides key points that are vital to create effective and attractive email campaigns.
Our brand new e-cards have arrived. This year we have a selection of movie and animated e-cards to choose from. Check out our full range and order yours now!
The segmentation of your database is the practice of making email messages more targeted, by dividing subscribers into groups of people with similar likes. Good segmentation proves to your recipient that you know what you are doing and you are putting thought behind each send.
What can you do to prevent your emails from going into the dreaded junk mail? Our Tip of the Month has lots of advice to land in the inbox instead. Read more
Would you use a search engine backed by a former rapper famous for his large trousers? Read about the launch of Wiredoo and our take on what it could mean for the future of search. Read more
In last month's burning question, we asked you to share who writes the copy for your email campaigns?
Our survey revealed the following –
50% said the marketing team
16% said email marketing service provider
12% said external marketing agency
9% said sales team
8% said other
5% said external copy writer
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