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Welcome to Issue 11 of Visionary.
As marketers, we all recognise that the power of email marketing is still very strong, but under growing pressure to continually increase the number of fans and followers on our social networks, we can easily ignore the number of email subscribers we have. And so in this issue, we give you ten ways to help boost those valuable email numbers.
In the run up to the summer holiday months, your subscribers can start to lose interest in your emails and so to help keep them engaged, we offer strategic advice on the content and frequency of your summer campaigns.
In Tip of the Month, we give you some valuable design advice on how to create borders in HTML emails and in From the Blog we share 10 Call to Action techniques with you. Finally, in our Burning Question survey, we ask you to vote for your area of most concern when planning an email campaign.
Best wishes
From the Extravision team |
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With such a push to grow fans and followers on your social networks, it can be so easy to neglect your email subscriber list. However, whilst every week some social media guru proclaims that email marketing is dead, businesses continue to invest resources into their email efforts, because email marketing remains one of the best ways to communicate important information, sell products and drive website traffic.
In fact, according to Marketing Sherpa, 31% of businesses plan to increase their email marketing budgets between 10% – 30%. The key to great results is having a high-quality list of subscribers and opportunities to boost your numbers are everywhere. The value is definitely there, but how do you grow your list of email subscribers? Read more |
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Now that the Easter break and all the Bank Holidays are over; it’s a good time to start planning your summer email strategy. You may be wondering if you should scale down your email campaigns during the summer months, but having the ability to reach out directly to your customers during this time can be the difference between survival and failure during the slow summer season, as long as you exercise caution with your content and frequency. Read more… |
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Help with borders
When borders in HTML emails are created using CSS, they can be unreliable (even when coded inline) because different browsers and email clients, display borders differently. They may or may not add extra pixels to the overall width of your design, which can leave unsightly gaps as well as creating other design problems. Here’s our solution to the problem! Read more |
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As an email marketer, which of the following are you most concerned about?
Please pick one to help with our survey:
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