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A christmassy edition of Visionary where we ask what are your New Year’s resolutions? Plus all your favourite white papers and top tips from the year – perfect to get you planning for 2012!
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In this edition we announce the launch of our new reporting platform and exactly how you can get involved. We’re also very proud to have been involved in producing an email creative whitepaper with the DMA and you can find out more about what ‘Segmenting your Subscribers’ really means with our latest whitepaper.
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This month, in our main article, we focus on the many issues for consideration when crafting the copy for your email campaign and we also offer valuable guidance on creating a useful newsletter planning checklist.
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If it's a long time since you carried out a close inspection of the mechanics beneath your email campaigns, you won't know what is working well and what's about to go wrong. So, to help you carry out a full service, we're giving you 10 key diagnostics to ensure your email campaigns keep running smoothly for another 12 months
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As marketers, we all recognise that the power of email marketing is still very strong, but under growing pressure to continually increase the number of fans and followers on our social networks, we can easily ignore the number of email subscribers we have. And so in this issue, we give you ten ways to help boost those valuable email numbers.