This edition of Visionary is packed full of top tips and good ideas to keep your email campaigns in great shape! Our main focus is on making sure your emails are welcomed into the reader's inbox and that your lead generation campaigns continue to work hard for you by improving personalised follow ups.
In this issue: Don’t be misled when it comes to buying data. We’ve produced a short guide to help you through the often complex process. Also we look at how to perfect your email design for mobiles and learn how we helped one client achieve event success through an improved email template.
Following the launch of the new Extravision Reports, this issue looks at how to make your email campaigns social media friendly, how to re-engage with your 'lost' email subscribers and we point you in the direction of some helpful cookies and email guidance.
We've had a bit of a spring clean and introduced a fresh new look for Visionary. In this issue, find out more about E-Smart, our new consultancy service that aims to help improve your email campaign strategy, why simple emails are the best and our latest membership news.