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frequently asked questions
frequently asked questions

These are some of the most common questions our clients ask us about using the system and email marketing in general.
If your question is not answered below please contact us and we will be happy to help.

  • Basics
  • Looking at the HTML code. What are tags?
  • Ignoring the ‘header’ information at the top of the code, the message as you see it is stored within the body tag, this begins with <body> and is closed with </body>.
     
    Formatting is added to the message using additional tags, for example Paragraphs are defined with a paragraph tag, this begins with <p> and ends with </p>, should we wish something to be in bold we would ‘wrap it’ in another tag, a bold tag, <b>bold text</b>.
     
    To expand upon this basic understanding, there is a very good beginner’s guide to HTML on the w3 website with some helpful interactive examples. To view it click here.
  • Advanced - Optimising HTML for an email/newsletter
  • Strange characters are appearing in my copy