|
To address the needs of a growing number of companies that wish to expand their customer base and offer the benefits of email marketing, extravision have developed a range of Partner Programs. Alastair Campbell explains how the Partner Programs work...
Over the last few months weýve been building successful strategic partnerships with like- minded companies wishing to strengthen or develop their customer base. We are now seeking to build on these successes and have recently launched a range of Partner Programs for companies that want to expand into the email Relationship Management marketplace. Email Relationship Management is becoming increasingly vital to a whole range of industries and our Partner Programs will enable companies who have an interest in, but do not have the resources, to offer a comprehensive email RM solution to their clients.
Developers, suppliers and vendors of CRM or marketing solutions and services are starting to realise how important email marketing is, but that successful delivery necessitates a robust background management solution. Working with extravisionýs products and drawing on our expertise means that companies can expand their product, service and consulting portfolios to include email RM. There are three main ways in which our partnerships work:
Service-Level
We appreciate that some companies will want to take a hands-off approach to delivering email Relationship Management. Our service level partnerships will enable you to concentrate on the creative side whilst extravision handles the delivery of the campaign. Service Level partnerships allow you to concentrate on those areas that you know best and to bring in our expertise to deliver the results. We can also offer pilot projects for clients who want to take a ýtoe-dippingý approach to email RM - these trials can be delivered at relatively low cost but the excellent return usually results in a software sale.
Software
If you have database marketing expertise in-house or your client is looking for a complete software solution we offer a re-seller model of partnership. This means you can offer all of the benefits of a complete email Relationship Management solution to your customers in the knowledge that you have the backing of a team of experts. As well as enabling you to expand your service offering, the re-seller model offers a healthy margin, between 25 and 50 percent depending on your commitment and level of expertise.
OEM
When brand identity is important our third program allows you to expand your own product range by becoming a partner with an OEM Agreement. Our partnership will be confidential and our products and services re-branded in your own name. Our OEM partners are already expanding their Internet Service portfolios and accelerating revenue growth. Whether you are an application vendor or service provider our OEM agreement will allow you to take advantage of the growing email RM marketplace and gain an edge over your competitors.
extravisionýs partnerships build revenue and grow new business through expanding your product, service and consulting portfolio. We work closely with our partners to achieve revenue targets and business aims. The flexibility of our program offers a number of ways in which extravision can work with you - each is supported by access to our extensive marketing resources to help drive our success. We see our partnerships as the future of our business, and as such our partners are our most highly valued customers. By taking advantage of our expertise, partners can strengthen customer loyalty, add value to service offerings and above all increase revenue. There are many benefits to becoming an extravision partner:
- Adds email RM expertise to your product or service portfolio
- Increases revenue
- Cements existing customer relationships
- Brings in new customers
We are seeking to build strong co-operative relationships with dynamic companies. If you think that your customers could benefit from a highly personalised marketing campaign or would simply like more information please visit our
partners page or request partner information.
| 
