Intelligent email marketing can deliver specific information about customer preferences. Utilised correctly this information enhances future marketing efforts, enabling marketers to target customers with relevant offers at the right time.
However, this information is only powerful if it is shared across the company and one of the best ways of doing this is to integrate our email marketing technology with the one system checked by all; usually your crm package.
This is done using the extravision API which is designed to allow 3rd parties to integrate simply and effectively, all you need is a developer username and password and away you go.
Once integrated all statistics from your email campaigns (opens, clicks, replies etc) are automatically written back to your crm system in real-time. This means your sales team will know exactly what their customers have read in recent newsletters whenever they call.
If you would like to see how our crm integration solutions work, please call us on 0161 817 2929 or complete the form and we'll get in touch.
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