We don’t believe in generic email templates.
We could easily offer a series of standard email templates for you to pick from, but we believe that if you’re serious about email marketing you shouldn’t settle for second best.
We've already talked about the overall idea behind the new Reports as well as the ways you can compare different campaigns. But once you've identified a particular campaign that did really well, you'll obviously want to understand what drove that engagement so you can replicate it next time.
This time I'll be showing you just some of the ways you can look deeper into an individual campaign by talking about our new campaign overview screen.
In April 2012, according to stats produced by Litmus, the number of mobile opens in a month exceeded the number of desktop opens for the first time ever, emphasising how important it is to consider mobile devices when creating your campaigns. If possible, start by designing for both desktop and mobile devices rather than designing for desktop and then trying to adapt it for mobile. If you know mobile devices are used by a high percentage of people that read your email then it might be better to design for mobile first, rather than trying to squeeze your desktop creative onto the small screen. This is effectively what Yahoo! did with the latest version of Yahoo! Mail. They realised a high percentage of their users were using a tablet to read their email so they designed the new mail application for the tablet and then ported it over to the desktop afterwards.
Interpreting the results of your email campaigns can be a tricky job and new clients often ask us 'what are good results?' This is closely followed by 'can you provide me with some benchmark stats?'
Thanks to the DMA, email industry benchmarks are available but to be successful at email marketing you should always look deeper than your reporting statistics. There is a lot to interpret but simply comparing your results against industry standards will not provide you with the answers you are looking for. The key to examining your campaign is to look outside the report statistics and at other vital elements of your email.
Last time I spoke about the new features of the company dashboard, like a list of your recent campaigns and the important data about them. But one thing we hear people asking a lot for was 'How well am I doing ? Am I getting more click throughs ?' The first feature we'll look at today shows how you can now answer these sort of questions, and then we'll also look at how the new Reports makes downloading the data entered into forms easier.
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.
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