Posted on Tuesday February 11th, 2014 by Simon Hill
There used to be only one type of dynamic content. This is created before the email is sent and is based on what you already know about the recipient to create a custom email. For example, you are a retailer and you want to show the recipient in your email the details of their nearest store. Normally this would be done using a customisation based on information you have about the recipient such as their address or postcode. The system sending the email builds a different version of the message at send time. This all works perfectly well but relies on your information being accurate.
Posted on Tuesday February 4th, 2014 by Rebecca McCormick
Like most offices, conversation here is normally about sport, holidays or the previous night’s TV. However this week, we’ve been discussing what it means to be a Renaissance figure.
Posted on Thursday January 23rd, 2014 by Simon Hill
The January sales are almost over and its time to prepare for the inevitable slump in online revenue over the coming months.
If you have an ecommerce site and don't have cart abandonment then now is the time to implement it. With our very cost effective solution we can have your cart abandonment up and running in hours. Every day you delay you could be losing precious revenue. You start with a simple cart abandonment email sent within 30 minutes and then over time you can look to develop your program and implement multi stage campaigns, segmentation and browse abandonment.
Posted on Wednesday January 15th, 2014 by Jenni Malley
When I ask a client who they are sending their email campaign to I often hear this: ‘just send it to everyone’. Batch and blast – the default setting of sending every campaign to all your data. If you and your team are still guilty of a one dimensional email marketing plan then make 2014 different. Targeted campaigns can produce a 208% higher conversion rate over batch and blast.
Here are 5 things you can do right now to end 'batch and blast' for good.
Posted on Tuesday December 17th, 2013 by Jenni Malley
For the world of B2C Retail email marketing it is now technically possible to send some really cleverly tailored emails. The days of batch and blast are truly over for the leading edge of B2C marketing. For example you can now include images in your email that change according to the weather when the recipient views it and geolocation services can display the nearest branch of your shop or restaurant based on your location.
So how can, and should, this technology be used?
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.