Posted on Thursday September 19th, 2013 by Jenni Malley
People in technical job roles are a discerning bunch. I’ve always worked in a commercial/ marketing role but alongside technical teams. They often develop attachments (or strong aversions) to the tech brands they are involved with.
Whether it’s tablets, smart phones or the software they use in their job, I think they’re less likely to tolerate poor products than their non-technical colleagues. They expect technology to be bug free, user friendly and made by a company/brand that they can get on board with.
So, technical companies need to bear this in mind when planning a marketing strategy. They’re selling to a smart, savvy group who are happy to go and find things out for themselves and don’t like to feel they’re being ‘sold to’. Companies such as VMware know this and have put a lot of effort into more subtle forms of marketing such as community. Good content marketing is vital and can be more successful than an ‘aggressive’ sales push.
So what have some technical brands done to find themselves on the list of unpopular brands?
Posted on Monday September 9th, 2013 by Rebecca McCormick
I don’t know about you, but no sooner have I brushed the sand off my beach towel, that with a slightly heavy heart, I hear the sound of sleigh bells jingling in the distance.
Now don’t get me wrong, I love Christmas. I even enjoy Christmas shopping and cooking for what seems like 300 relatives, but the beginning of September? Really?
Posted on Wednesday September 4th, 2013 by Paul Latham
So this summer’s football transfer market has been busier than I can remember. Websites and newsstands are rife with - who’s leaving? Who’s staying? Who’s handed in a transfer request? But also, who has promised the fans that they love their club so much they will never leave? Surely no one actually believes that these mercenaries can be loyal?!
Posted on Friday August 23rd, 2013 by Tom Chiverton
In Reports the bounces from each campaign are broken down into categories to help explain why the email you sent wasn' delivered to its intended recipient. Below is an explaination of each of these categories.
Posted on Wednesday August 21st, 2013 by Tom Chiverton
Recently we had a couple of occasions where clients experienced a spike in their bounce rates and wanted us to help investigate this. While we were looking into it, we noticed that a lot of the things we were looking at were not visisble to clients and would make great additions to Reports.
So this month we have updated Reports with this and a couple of other new features.
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.