Real time marketing: an explosive concept

Posted on Thursday October 24th, 2013 by Rebecca McCormick

In August 1883, the volcanic island of Krakatoa in the Pacific Ocean erupted. The entire island was blown apart, and the resulting tsunami killed tens of thousands of people on other islands in the vicinity.

The volcanic dust thrown into the atmosphere created climate shifts around the world, and people as far away as Britain and the United States witnessed startling red sunsets caused by particles in the atmosphere.
 
It was one of the deadliest and most destructive volcanic events in recorded history, with over 36,000 deaths being attributed to the eruption.

But what made Krakatoa perhaps so distinct from other major events was the introduction of the transoceanic telegraph cables.

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Using dashes in email and web design

Posted on Monday October 21st, 2013 by Joel Jarman

Are you checking which dashes you use in your emails and web pages?

When writing in packages such as Word or Outlook, you’ll usually have the inappropriate usage of hyphens corrected for you, but when it comes to email and website design, these can get missed as they require HTML special character codes to be inserted.

It’s not important for some people, but for others an email littered with hyphens instead of the correct dashes could be jarring and affect how they perceive your message and company.
 

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Split testing and special characters

Posted on Thursday October 3rd, 2013 by Jenni Malley

It’s that time of year again when we release our new Corporate Christmas e-card designs. They are all now nicely displayed on our christmas ecards microsite and so we turned to the business of designing and sending the first of our email campaigns to promote them.

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Cart abandonment emails work - trust us

Posted on Thursday September 26th, 2013 by Simon Hill

We all know that email marketing works as a "batch and blast" marketing channel and revenue generator. A simple last click attribution model across your channels will show this. Although true attribution is a lot harder but that is a completely different blog post.

Behavioural email marketing on the other hand is still really in its infancy. It requires a degree of integration and the numerous triggers available can make it appear more confusing than it really is (although it can get very complicated if you want to be really clever).

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Like or loathe? What makes a technical brand unpopular

Posted on Thursday September 19th, 2013 by Jenni Malley

People in technical job roles are a discerning bunch. I’ve always worked in a commercial/ marketing role but alongside technical teams. They often develop attachments (or strong aversions) to the tech brands they are involved with.

Whether it’s tablets, smart phones or the software they use in their job, I think they’re less likely to tolerate poor products than their non-technical colleagues. They expect technology to be bug free, user friendly and made by a company/brand that they can get on board with.

So, technical companies need to bear this in mind when planning a marketing strategy. They’re selling to a smart, savvy group who are happy to go and find things out for themselves and don’t like to feel they’re being ‘sold to’.  Companies such as VMware know this and have put a lot of effort into more subtle forms of marketing such as community. Good content marketing is vital and can be more successful than an ‘aggressive’ sales push.

So what have some technical brands done to find themselves on the list of unpopular brands? 
 

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Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.

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