World Cup Marketing? Tread Carefully.

Posted on Wednesday June 4th, 2014 by Jenni Malley

Were you planning to use the now imminent Fifa World Cup in Brazil as a hook for your upcoming email marketing campaigns? If so, tread carefully. Remember that only official sponsors can use the Fifa logos. 

Fifa is due to collect $4 billion for its own coffers from the event so, of course, they are very protective of the use of their logos (see Marketing Week ). For the lucky sponsors it will bring great kudos as well as a revenue stream, maximum exposure and unlimited opportunities.

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The king is dead

Posted on Friday May 30th, 2014 by Tom Chiverton

They say the only constant is change, and a month or so ago there was a big change in the world of Microsoft when they decided to no longer make updates for the thirteen year old 'Windows XP' operating system. This has important implications for those of use writing web applications.  

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Pleased to meet you

Posted on Friday May 16th, 2014 by Rebecca McCormick

Having recently moved to a new area, I’m keen to meet people and hopefully make some new friends so I thought I’d try the following approach next time I’m out and about:

Hi, we’ve only just met but may I have your email address and telephone number? Whilst I’m asking, would you also tell me about your favourite food/clothing brand/sport? No, I’m not going to tell you why I want to know. Yes, of course I’ll pass your details on to other friends if I think it might be useful to them. What? You don’t want to tell me?

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Don’t let Alt text ruin the aesthetics of the email

Posted on Tuesday April 29th, 2014 by Carissa Lo

It is important not to overlook the alt text attribute. The alt text is usually applied to an image tag so when an image cannot be displayed, the alt tag steps in as a substitute. Images that cannot be displayed are usually caused by a slow connection, an error in the src attribute or if the user uses a screen reader.
Most email clients have a default setting that prevents images from loading; hence the importance of adding alt texts to your images.

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Are you using smart quotes or dumb quotes?

Posted on Wednesday April 23rd, 2014 by Joel Jarman

you're using dumb quotes / you're using smark quotes

Also known as curved quotes and curly quotes, smart quotes are typographically correct and for this reason word processors such as Microsoft Word automatically correct any incorrect usage for you. However, when it comes to building HTML there’s no keyboard key to open and close curly quotes so many people will use straight quotes instead (also commonly used to represent feet and inches when prime marks are not available).

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