Posted on Tuesday February 26th, 2013 by Tom Chiverton
Now that 2013 is well and truly upon us we thought it would be a good chance to look at how the landscape has changed.
Posted on Friday February 22nd, 2013 by Paul Latham
The term ‘content marketing’ has to be one of the most frequently-used marketing terms of recent years - but what does it really mean? The best definition I’ve come across is from the Content Marketing Institute:
“... creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience, with the object of driving profitable customer action”.
Posted on Tuesday February 19th, 2013 by Jenni Malley
There’s no doubt that an e-newsletter can be a fantastic business tool, if done well. The problem is that far too many company newsletters don’t do anything for the business concerned, because no-one reads them.
Here are some simple DOs and DON’Ts to help you create the perfect newsletter - one that actively promotes your business and doesn’t become just one more piece of inbox clutter.
Posted on Wednesday February 13th, 2013 by Simon Hill
Last week I attended the Email Evolution Conference in Miami. It is one of the leading email conferences and it brings together hundreds of people who are passionate about email and who are collectively shaping the future of email marketing. Not only that but it was based at the Fontainebleau Hotel in sunny Miami. What more excuse did I need to escape a wet and snowy Manchester ?
Posted on Thursday January 31st, 2013 by Antony Malone
You might have noticed UTF-8 special characters (★ ✈ ♥ ) being used more and more often in email subject lines, as companies strive to increase email open rates and subsequent click through rates (CTRs). Below is an example of two emails I received yesterday. This gives you an idea of how the subject line characters look in your inbox:
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.