Posted on Wednesday November 6th, 2013 by Rebecca McCormick
I'm lucky enough to have a lovely independent book shop in my neighbourhood. They host readings from visiting authors, have a book club circle and hold a regular Saturday morning children's club… And they've just made their first foray in to email marketing.
Through some hard work and good business practice, they've built up a great database of both store and online customers. They know where their customers are based, when they last visited or purchased and where possible, what they purchased, and they can safely assume that their customers are interested in reading and the books they sell.
Posted on Thursday October 24th, 2013 by Rebecca McCormick
In August 1883, the volcanic island of Krakatoa in the Pacific Ocean erupted. The entire island was blown apart, and the resulting tsunami killed tens of thousands of people on other islands in the vicinity.
The volcanic dust thrown into the atmosphere created climate shifts around the world, and people as far away as Britain and the United States witnessed startling red sunsets caused by particles in the atmosphere.
It was one of the deadliest and most destructive volcanic events in recorded history, with over 36,000 deaths being attributed to the eruption.
But what made Krakatoa perhaps so distinct from other major events was the introduction of the transoceanic telegraph cables.
Posted on Monday October 21st, 2013 by Joel Jarman
Are you checking which dashes you use in your emails and web pages?
When writing in packages such as Word or Outlook, you’ll usually have the inappropriate usage of hyphens corrected for you, but when it comes to email and website design, these can get missed as they require HTML special character codes to be inserted.
It’s not important for some people, but for others an email littered with hyphens instead of the correct dashes could be jarring and affect how they perceive your message and company.
Posted on Thursday October 3rd, 2013 by Jenni Malley
It’s that time of year again when we release our new Corporate Christmas e-card designs. They are all now nicely displayed on our christmas ecards microsite and so we turned to the business of designing and sending the first of our email campaigns to promote them.
Posted on Thursday September 26th, 2013 by Simon Hill
We all know that email marketing works as a "batch and blast" marketing channel and revenue generator. A simple last click attribution model across your channels will show this. Although true attribution is a lot harder but that is a completely different blog post.
Behavioural email marketing on the other hand is still really in its infancy. It requires a degree of integration and the numerous triggers available can make it appear more confusing than it really is (although it can get very complicated if you want to be really clever).
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.