Posted on Friday August 23rd, 2013 by Tom Chiverton
In Reports the bounces from each campaign are broken down into categories to help explain why the email you sent wasn' delivered to its intended recipient. Below is an explaination of each of these categories.
Posted on Wednesday August 21st, 2013 by Tom Chiverton
Recently we had a couple of occasions where clients experienced a spike in their bounce rates and wanted us to help investigate this. While we were looking into it, we noticed that a lot of the things we were looking at were not visisble to clients and would make great additions to Reports.
So this month we have updated Reports with this and a couple of other new features.
Posted on Wednesday August 14th, 2013 by Jenni Malley
In ‘The times they are a- changin’’ Bob Dylan said ‘The first one now will later be last’ and this rings true in the world of technology. Often an early innovator begins to congratulate itself on its market leading position only to be overtaken on the inside by a new kid in town. Just ask Lord Alan Sugar as his Amstrad organisation failed to see the charge coming over the Atlantic in the early 90s first from Apple and then Microsoft. Apple did it again recently to mobile phone manufacturers like Nokia who seemed frozen and unable to fight back.
This story fits in well then for those that began to predict the demise of email from the turn of this decade onwards. With the arrival of Facebook and Twitter many thought that the writing was on the wall for email and that, at best, it would remain a business tool only and could even be wiped out completely.
Posted on Thursday August 8th, 2013 by Paul Latham
Intelligent email marketing has evolved more than ever in the last couple of years. Online experts, many bloggers and more importantly facts and figures tell us how effective it is. Companies are realising its full potential and appreciate what a vital sales tool it really is. Meaning the topic of ’Email Marketing’ is finally getting more airtime than ever before in board rooms all over the world.
Something that had an impact on me recently was actually a strategy that I’ve been talking to clients about for a while…’shopping cart abandonment’ emails. Millions of pounds are lost at that point where you have to enter credit card details, or simply lose your connection, get distracted etc. Although not all is lost as with an email you can still make the sale.
Posted on Monday August 5th, 2013 by Simon Hill
Recently I received an email from European Football Association, UEFA. The subject line was "Welcome to UEFA.com". I don't remember receiving emails from them in the past but I have tried many times on their website to get Champions League final tickets so I know I have subscribed to receive emails. As a brand I'm interested in, I open the email in anticipation of what latest news or offers they are going to give me.
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.