Are you using smart quotes or dumb quotes?

Posted on Wednesday April 23rd, 2014 by Joel Jarman

you're using dumb quotes / you're using smark quotes

Also known as curved quotes and curly quotes, smart quotes are typographically correct and for this reason word processors such as Microsoft Word automatically correct any incorrect usage for you. However, when it comes to building HTML there’s no keyboard key to open and close curly quotes so many people will use straight quotes instead (also commonly used to represent feet and inches when prime marks are not available).

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Response to the Heartbleed issue

Posted on Tuesday April 15th, 2014 by Tom Chiverton

It's not often that news about IT makes the first headline on the national news, but the 'Heartbleed' bug was one of those that has really has caught peoples attention. You've probably read or heard about it by now as it was a serious issue with a large number of sites that use 'https://' to encrypt information flowing between you and the web site.

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5 reasons you shouldn’t still be using ‘click here’ as link text

Posted on Friday April 4th, 2014 by Joel Jarman

We’ve all done it, but there are several good reasons why you should take a few seconds and think of more descriptive link text and avoid using ‘click here’.

Out of context it contains no information
People tend to scan websites rather than read them fully, ‘click here’ links often rely on a preceding chunk of text to put them into context, if people don’t read this, they won’t click the link.

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Why your email marketing isn't working

Posted on Monday March 31st, 2014 by Jenni Malley

It's great that in 2014 email marketing is back in fashion and being taken very seriously again by digital marketers. It might be because of the use of smart phones but really it’s down to the ROI it produces - £21.48 for every £1 spent according to the DMA .

But last week I spoke to an old client who said ‘we’ve dropped our email marketing program – it wasn’t working’. This is not a good strategy! If your sales force weren’t hitting their targets you wouldn’t disband the whole team would you?  You would figure out what was wrong.    

Email marketing works. For every industry. And, if done right, it can achieve most marketing objectives. If it’s not working, don’t conclude that it’s not effective. Here are some of the things you might be getting wrong. 

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Extravision - 10 Years On

Posted on Friday March 7th, 2014 by Jenni Malley

Extravision celebrated its 10th birthday this week.

Although our email platform began life in about 2001, Extravision only became a stand-alone company in 2004. So, feeling nostalgic, I was thinking about the email marketing industry now compared with how it was in 2004. With the speed of change in the industry now, my memories are of it being in black and white compared with the current market!

So what are the main differences? Was it really black and white?

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