Posted on Tuesday March 26th, 2013 by Paul Latham
If you have international clients, you probably stopped sending them brochures and letters a long time ago, and switched to email as a low cost, low hassle and trackable medium. But the flat cost of sending an email worldwide means it’s a great way of finding new export customers. But before you get started, there are some issues to consider.
You’re sending a campaign to a large section of your database and your directors have asked to be on the list to receive a copy. You know there’s nothing to worry about. You’re sure you’ve tested everything. Your boss has signed off the copy and the design. So why does your finger still hover over the submit button?
One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't know if someone is sat in front of their TV watching your new advert or reading your advertisement in the paper. You can do research afterwards to try and judge the success of your campaign but there are no tangible figures.
We recently released our latest update to Reports and one of the key features added was the ability for you to manage your own users via My Accounts - everything from resetting lost passwords to creating new users. You can also control the users ability to download data, remove replies and other important tasks.
Posted on Thursday February 28th, 2013 by Paul Latham
February brought us three calendar events in a row: Chinese New Year, Pancake Day, and Valentines’ Day– and online retailers had a field day. It wasn’t just the usual suspects. Even Screwfix got in on the act, with a Valentine’s campaign featuring a half price offer on a gleaming circular saw and a ‘forward to your loved ones’ link.
We like this example from Red Hot World Buffet for valentines’ day:
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.
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