December 9, 2011
There are to be no more internal emails sent. Ever.
Fortunately this only applies to one company, Atos. This technology giant is one of the first to impose a ban on internal emails to be brought in by 2014. It seems radical and unimaginable at first. But take a minute to think about all the new mediums of technology now being used to communicate – Skype, Facebook and Blackberry Messenger to name a few. There is a whole host of other ways to send electronic messages that which has already begun to dilute of use of email. Think about when there were only 4 terrestrial TV channels to watch. Now with hundreds of channels available thanks to providers such as Sky, Virgin Media and Freeview, there are constantly reports that viewing figures for normally top rated shows, are slumping.
It’s much like those reports that I keep reading that state less and less ‘young people’ don’t have an email account, and prefer to rely on social media and instant messaging. And those that say email is dying! It’s not, in fact it’s growing thanks to the increasing mobile and social world that we live in.
But exactly how much do you rely on internal email in your job? Are you more likely to speak to your colleague face to face or pick up the phone? We all know about the benefits of interacting more with our colleagues. That’s why companies such as Innocent encourage their staff to actually speak to each other, they even have special ‘desk seats’. If somebody wants a chat with you, they can pull out the top of your desk, take a seat and do it there and then.
And how would stopping the sending of internal email affect things such as internal updates? Internal newsletters? Urgent communications? Could these messages be more effective if they weren’t emailed? Internal communications via email are often ignored anyway, and should be supported by other methods too. Banning internal emails would force companies to find more creative alternative ways of communicating with their staff.
I think Atos are taking a very brave step. It will be interesting to see how successful their campaign is, what solutions to issues such as remote working they come up with, and if others begin to follow suit. And hopefully it won’t really be the beginning of the end of email marketing altogether!
As with anything if you don’t have a plan in place then you are leaving…
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