Posted on Thursday April 25th, 2013 by Jenni Malley
In a recent Guardian article, Katherine Whitehorn argued strongly that first names should be just for friends and that she didn’t want everyone from Starbucks to cold callers addressing her by her first name. The article stimulated hundreds of comments and talking points on news shows and got me thinking about whether we as email marketers could be accused of being over-familiar with our customers.
Posted on Tuesday March 19th, 2013 by Simon Hill
One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't know if someone is sat in front of their TV watching your new advert or reading your advertisement in the paper. You can do research afterwards to try and judge the success of your campaign but there are no tangible figures.
Posted on Thursday February 28th, 2013 by Paul Latham
February brought us three calendar events in a row: Chinese New Year, Pancake Day, and Valentines’ Day– and online retailers had a field day. It wasn’t just the usual suspects. Even Screwfix got in on the act, with a Valentine’s campaign featuring a half price offer on a gleaming circular saw and a ‘forward to your loved ones’ link.
We like this example from Red Hot World Buffet for valentines’ day:
Posted on Friday December 7th, 2012 by Jenni Malley
As we head into 2013, the pace of change in digital marketing shows no sign of slowing. Here’s a quick look at some of the top digital media trends for 2013:
Focus on Mobile
With the explosion in the use of mobile devices, people will need to pay ever more attention to optimising digital material for mobile use. If your content can’t be easily read on the full range of mobile devices, it’s time to act.
Posted on Monday November 12th, 2012 by Simon Hill
It is that time of year again when Christmas is in people's minds. Lights are being switched on in the streets, shops are setting up their Christmas displays and here at Extravision we have started to fulfil some of the many Christmas e-card campaigns we run at this time of year.
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.