One of the great things about email as a marketing channel is that the results can be measured in almost real-time. Other more traditional channels such as TV and print don't give you this. You don't know if someone is sat in front of their TV watching your new advert or reading your advertisement in the paper. You can do research afterwards to try and judge the success of your campaign but there are no tangible figures.
One of the most interesting stats of 2012 in Return Path's intelligence report was that 70% of email reported as spam is legitimate. This means at some point the recipient opted in to receive the email in some way.
The "report as spam" option is prominent in most webmail clients so for the recipient it is easier to mark the message as spam rather than search through the message for an unsubscribe link. Even if you make the unsubscribe very prominent and put a link at the top and bottom of your email, some recipients are very wary of clicking an unsubscribe link in an email because they believe it shows you are a valid recipient and may cause more spam.
Everyone has their own opinions about email marketing, particularly what works best when it comes to choosing an appropriate time to send out campaigns. Traditionally the rules have been:
Well I think these myths are well on their way out because unless you’ve been living under a rock for the past few years then you’ll know that the world of email has gone mobile.
Do you have a smart inbox? The likely hood is that if your email is with Gmail, Hotmail (now Outlook.com), Yahoo! or AOL then yes.
How do they work?
Well Gmail’s priority inbox measures how users interact with emails from different senders and whether or not they should be considered a priority. Usually emails from friends and colleagues are flagged at top of the inbox.
Posted on Wednesday August 29th, 2012 by Simon Hill
This post was originally posted on the DMA Email Marketing Blog
Disposable email addresses, sometimes referred to as anti-spam addresses, are email addresses that people use for a period of time and then disappear causing emails sent to that address to either bounce or get automatically filtered to the trash. No email address lasts forever but these types of addresses can have very short life spans.
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