Last month I attending the technology for marketing show, TFM&A in London and one of the keynote speeches was by Jon Myer of Yahoo. He talked about how they innovate at Yahoo and what they see as the challenges they face. He used a very interesting graph from Gartner research that shows new technologies and when they can be expected to be widely accepted.
You might think that the idea of email and social network surveillance is some sort of April fool's joke, but believe it or not it’s actually true.
This Big Brother style proposal is not the first time there has been an effort to introduce communications montioring. In 2009 an unsuccessful attempt was made by the government to try and collect communication data - when costs were estimated at £2 billion to implement the project the plans were droppped. So what does this new threat of potential government surveillance mean?
Planning on beating the stamp price hike by buying your stamps in bulk? Or trying to work out where the extra money for postal costs will come from?
Then forget about awkward trip to the post office and switch to email instead!
This post was originally posted on the DMA Email Marketing Blog
I think most marketers have heard about email authentication and the use of Domain Keys Identified Mail (DKIM) and the Sender Policy Framework (SPF). If your using an email service provider then its likely that they will handle the authentication for you and you don’t need to worry. But why do emails need to be authenticated ?
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.
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