Posted on Monday March 12th, 2012 by Tom Chiverton
As you may know, we're in the process of launching our new reporting tool and at the moment it's in beta for our existing customers.
But what does 'in beta' mean exactly ? Find out by reading on...
Posted on Wednesday March 21st, 2012 by Alastair Campbell
I have always been an advocate of simplicity.
If I want to promote something in an email campaign I would strive to make the offer and the call-to-action clear and simple. In marketing it is all well and good to be clever, but not if you’re the only person “clever” enough to get the message.
An email I received today demonstrated this point perfectly… well it at least proved too clever for me to “get it”.
Posted on Thursday March 1st, 2012 by Jenni Malley
In our personal lives we make constant choices between luxury and no frills products. I buy a lot of own brand products but there are certain things I will not compromise on like baked beans, tomato ketchup and washing powder.
In general we follow the rule ‘you get what you pay for’. It seems in the marketing industry though there is one area where people are always prepared to cut corners: email marketing.
Posted on Monday March 5th, 2012 by Stephanie Yates
I keep seeing the question, "is social media killing email?". And I think it’s about time I addressed the issue.
The answer is no. In reality social media is enhancing and supporting the growth of email. In 2011 email marketing platforms and services grew by an estimated 15.5% in the UK, and have grown consistently over the past 8 years – see Econsultancy’s Email Marketing Platforms Buyers Guide 2012.
Posted on Friday March 16th, 2012 by Antony Malone
If you didn’t already know, Outlook 2007 and 2010 use Microsoft Word for rendering all html emails. This handles the html in different ways and also brings in some unwanted properties from Word such as print boundaries.
Posted on Thursday March 22nd, 2012 by Stephanie Yates
Tempted to use the London Olympic Games as a hook for your upcoming email marketing campaigns? I recommend treading very carefully indeed. Make sure your email doesn’t breach the strict Olympic Games branding guidelines to avoid any potential marketing mishaps.
Posted on Tuesday March 27th, 2012 by Tom Chiverton
Everyone in the industry thought it was odd when the popular high street chain Game announced that it would no longer stock or take preorders for popular games.
Read on to see what this tells us about the rise of digital content.
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.