Posted on Thursday February 9th, 2012 by Stephanie Yates
In late January 2012, a draft text of the European Union’s new Data Protection Regulation (a wider overhaul of the 1995 Data Protection Directive) was published. The draft is going to be debated and discussed by the European Parliament and by the Council on Ministers, and any changes to the draft regulation could take up to 4 years to come into play.
Posted on Monday February 13th, 2012 by Stephanie Yates
Do you have a Google + account? But you’re not quite sure what to do with it? Or are you steering clear of the latest social media phenomenon?
Posted on Friday February 17th, 2012 by Paul Latham
It’s Friday afternoon, and the pressure is on to send the final campaign of the week. You have spent a long time perfecting the copy, no spelling mistakes - check. You’ve inserted the links and tested them; they are all live and working - check. The correct data set is in place - check. The sales team are prepared for the promotional campaign to be delivered – check.
Phew, the campaign is sent. Time to pack up and start getting ready to enjoy your weekend! But what could possibly go wrong?
Posted on Tuesday February 21st, 2012 by Tom Chiverton
You wouldn't think the question about what makes a new version new would be very complicated or lead to lengthy debates, but that's just what is happening at the moment, and it has implications for everyone. Read on to see what a version means to companies like Google, and also us here at Extravision.
Posted on Friday February 24th, 2012 by Simon Hill
This post was originally posted on the DMA Email Marketing Blog
At the email evolution conference in Miami last year, Yahoo and Hotmail announced that they were looking at allowing dynamic content within an email. ISP’s are concerned about users leaving their site when they follow links in an email. The idea is that when a user clicks on a link they don’t leave the ISP’s site but the content of the link is displayed in the email. This was an encouraging sign that ISP’s would start allowing us to do more with our emails.
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.