Extravision Blogsblog

Metrolink newsletter relaunch: The verdict

April 2, 2015

If you’re not familiar with Metrolink they are the company who run the tram network in Manchester.  They provide a fantastic service service in the city but a few PR disasters over the last few years mean that Metrolink as a company have been receiving a bit… Read more..

Posted by Jenni Malley
General


No comments

Getting into the Gmail inbox – tips from Gmail

March 31, 2015

During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us a brief insight into an internal training session they held for their own marketing team. It covered the 5 steps of best practice for delivery to the Gmail inbox. Nothing… Read more..

Posted by Simon Hill
Deliverability, General


No comments

3 different ways to design email for mobile

March 25, 2015

Providing a good user experience, not only for desktop but also for mobile is crucial to keep your subscribers happy and interested. There are a few different types of mobile design so here’s a little breakdown of the different approaches… I see this in 3… Read more..

Posted by Andrew Chau
Email Design, Tip of the month


No comments

Messenger helps you remember

March 16, 2015

Sometimes we all forget to do things like taking your wallet out of your trousers before washing them, or picking up your pass before heading into work on a Monday. These things needn’t be a total disaster, and so neither should be forgetting to set-up… Read more..

Posted by Tom Chiverton
New Features


No comments

Leading: Making your copy a comfortable read

March 4, 2015

So you’ve proof read, edited and re-edited your copy, but rather than rush it online and consider it ‘job done’, your next step should be to make it as comfortable reading as possible so people stick with and concentrate on your message. Equally as important… Read more..

Posted by Joel Jarman
Email Design, General, Tip of the month, Writing copy


No comments

Is your delivery reputation to ISP’s based on engagement ?

March 2, 2015

This is probably the most discussed topic from the  closing keynote of EEC 2015 (see my previous post for a list of panel members). For a number of years it has been widely accepted (by most) that ISP’s use a recipients engagement with your email… Read more..

Posted by Simon Hill
Deliverability, General, Technology


No comments

Valentine’s day emails 2015: What have brands been sending?

February 13, 2015

Building campaigns around annual events is a great idea for content for consumer emails. Valentine’s day is usually the first of these events in the year (followed by Chinese New Year, Mother’s day, Easter etc). Of course most brands build at least one email around… Read more..

Posted by Jenni Malley
General


No comments

EEC15 – Some ISP myths busted

February 10, 2015

It is not often you get the gatekeepers of leading ISP’s in a room together and even less often that they are willing to answer questions. But this is exactly what happened for the closing keynote of the 2015 Email Evolution conference in Miami. Paul… Read more..

Posted by Simon Hill
General


No comments

Is it the end of the line for the email newsletter?

January 27, 2015

I recently suggested to a client should consider launching an email newsletter. His reaction was not warm. “I get loads of email newsletters and I immediately bin them all”. Is he right? Is it time to ditch the humble e-newsletter, traditionally the cornerstone of all… Read more..

Posted by Jenni Malley
General


No comments

List import enhanced in January Messenger update

January 23, 2015

Our first update to Messenger this year brings some new features and improvements centred on the list upload area. Read more..

Posted by Tom Chiverton
New Features


No comments

From the Blog

Metrolink newsletter relaunch: The verdict

If you’re not familiar with Metrolink they are the company who run the tram network…

Jenni Malley
April 2, 2015

Getting into the Gmail inbox – tips from Gmail

During the closing keynote of EEC 15, Sri Somanchi from Gmail’s Anti-spam team gave us…

Simon Hill
March 31, 2015

Latest Tweets

Get in touch

Extravision
107 Timber wharf
33 Worsley Street
M15 4LD
Find us on Google maps

Support: +44 (0) 161 8172930
Main: +44 (0) 161 817 2929
info@extravision.com

Social

Facebook IconTwitter IconVisit Our BlogVisit Our BlogVisit Our Blog