Posted on Wednesday May 15th, 2013 by Alastair Campbell
If you are reading this, the likelihood is that you are an experienced email marketer and would never consider pasting your entire database into the ‘Bcc’ field in order to send an email campaign. In fact, you are probably thinking that no one serious about email would – so why write about it? You’d be surprised…
Posted on Tuesday May 7th, 2013 by Jenni Malley
We’re often approached by potential clients who want us to help them run ad hoc, one-off email campaigns. Whilst we get very good results from an individual campaign like these, the outcome can never be as good as if the emails form part of a longer term email strategy.
Posted on Monday April 29th, 2013 by Paul Latham
The term ‘online community’ is widely used these days to cover all those who engage with a brand via social media channels. Interactions here are rarely more than casual conversation, and are generally between participants and the page administrator rather than between followers. But there’s another sort of online community that predates social media, and could potentially offer much deeper levels of engagement. It’s the sort of online community that gets things done. And not just small things. Online communities have, for example, created all of today’s major open source web platforms.
Posted on Thursday April 25th, 2013 by Jenni Malley
In a recent Guardian article, Katherine Whitehorn argued strongly that first names should be just for friends and that she didn’t want everyone from Starbucks to cold callers addressing her by her first name. The article stimulated hundreds of comments and talking points on news shows and got me thinking about whether we as email marketers could be accused of being over-familiar with our customers.
Posted on Thursday April 4th, 2013 by Antony Malone
When deadlines are tight, jobs get rushed. Best practice goes out the window, mistakes happen. But when time is short, it’s even more important to get things right first time. To help you achieve just that, here are five key things NOT to do when briefing your agency – plus advice on alternative approaches.
Extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.