I have always been an advocate of simplicity.
If I want to promote something in an email campaign I would strive to make the offer and the call-to-action clear and simple. In marketing it is all well and good to be clever, but not if you’re the only person “clever” enough to get the message.
An email I received today demonstrated this point perfectly… well it at least proved too clever for me to “get it”.
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Recently I celebrated my birthday and I received a flurry of texts, tweets and Facebook posts wishing me well, as well as a few real cards through the letterbox! I also got some emails from brands and businesses I’d subscribed to, who had cleverly used the data they hold about me to get in on the birthday fun.
This post was originally posted on the DMA Email Marketing Blog
Early last year the DMA’s Legal and Best Practice hub and I published a whitepaper on Email Creative. It was never meant as a definitive guide to creating great email campaigns but more a collection of ideas to consider during the design process. The world of email is constantly changing both from the sender and the recipient’s perspective and as such we always need to be adapting how we design our emails for the best results. A template that worked well last Christmas may not achieve the same results this year, although that may not all be down to the creative.
We recently noticed some odd behavior with the Google Chrome and Internet Explorer web browsers, where we'd alter a resource like an image or SWF file, and although we would see the changes fine here, they wouldn't show up to anyone else for what looked like a random amount of time. Mozilla Firefox would also always see the changes, which made it even odder !
Now we've got to the bottom of it, read on to see how we fixed it and what we traced the problem down to.
extravision is a privately owned UK-based email service provider founded in 2004, with a great ISP reputation ensuring high deliverability rates. We offer flexible email marketing solutions to both small and large businesses across all sectors.
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